In the world of online shopping, companies are constantly looking for something new. But what do you do when your brand is entirely about something people don’t usually like?
Let’s say you sell gym memberships. Or provide accounting services. Or create financial management software. What do you do in these cases?
The problem isn’t that people don’t want to exercise or are reckless with their finances. It’s just that the vast majority love ice cream and shopping marathons.
How can we overcome this feature of human nature in order to successfully sell goods and services?
Your answer is temptation bundling.
How does temptation bundling work, you ask? Let’s find out what it is and how to properly combine business with pleasure in email marketing.
What is temptation bundling?
Temptation bundling is the practice of pairing a pleasant activity with a less desirable task that you don’t particularly want to do. The goal of bundling is to make the unpleasant chore more appealing by associating it with something you enjoy.
Temptation bundling has europe cell phone number list been gaining momentum lately. It is a secret weapon of e-commerce for experienced entrepreneurs who have learned how to use it and understand how to implement it into their business.
This approach is incredibly effective. It’s about creating the right incentives that lead to higher conversions and happier customers.
Temptation bundling: desire and action
What happens when you combine delightful experiences with a mandatory routine? A person suddenly begins to take on how to get 1000 subscribers in not so fun tasks with greater zeal.
This strategy brilliantly exploits our love of instant gratification, pushing us to achieve our desired goal. Genius, right?
One study found that people were willing to pay to have their e-readers taken away and only return them when they were using a treadmill or elliptical machine to work out at the gym.
In other words, they are willing to pay bw lists a premium for something they want if it will help them complete another, less enjoyable task. Good comes with not-so-good, and consumers have to push themselves because they want the reward.
Temptation bundling in e-commerce
Implementing temptation bundling into your online business can have a significant impact on consumer behavior and increase sales. Below are the most effective strategies for using this technique to your advantage.
1. Define your target audience
Conduct thorough research to determine the preferences, desires, and pain points of your target audience. This valuable knowledge will help you create service packages that meet the needs and interests of your key potential customers.
