Start with something simple — think about which of your friends, acquaintances, relatives or colleagues might be interested in your content. Write them a personal invitation. Tell them what you plan to write about, what useful information a potential subscriber will learn from your posts.
The method requires effort, since each person needs to write separately and not copy-paste. But those who sign up will do so consciously and voluntarily, which will create a loyal audience base. A personal invitation works thanks to acquaintance and trust.
Here’s what a private groomer might write to his neighbor:
2. Post a link on social networks
If you already have an audience on other platforms, direct it to Telegram. Publish a link to the channel in the description on VKontakte, Tenchat, YouTube, Zen — wherever you are registered.
Publish posts, stories and leave them pinned. This way, when meeting someone on any platform, a person will be able to go to your channel.
You can also put a link to your channel in the description of your Telegram profile. To do this, go to Settings → My profile → Edit → Personal channel.
3. Place a link on the website
Tell people about the channel on your personal how to choose woocommerce theme to start website or your business website. You can make a pop-up window or a banner in the “Contacts” section.
Create a cool USP so that a potential subscriber immediately understands how the posts will be useful to him. If you have a large business and your team manages several channels at once, collect links on a separate page.
4. Send a mailing to the database
If you are collecting a subscriber base in a mail ba leads service, WhatsApp or CRM, send out a mailing to it. Tell them how your channel is useful, what posts are published in it and put a link to the introduction.
You can also embed a call to subscribe to a Telegram channel in a welcome chain for new contacts. The user subscribes, starts receiving emails, and, among other things, sees a link to you in Telegram
5. Publish a story in Telegram
Users with a premium account can publish stories — vertical videos and pictures that appear in your contacts’ top menu. Stories can be used to make direct calls to subscribe to a channel, as well as highlight individual posts that may be of interest to your contacts.
6. Comment on behalf of the channel
Users with premium accounts can leave comments on behalf of their channel – this is a good opportunity to promote themselves in other people’s channels and get a small influx of subscribers.
The main thing is to do it appropriately, so that you are not banned by the channel owner and so as not to cause negativity among its audience. Ideally, if you comment on posts on the topic, in detail – in short, as an ordinary user, simply on behalf of the channel
You definitely shouldn’t write a comment just for the sake of writing or openly advertising your channel. But giving a link to your post would be fine if it’s really on topic.
7. Find channels for mutual PR
Mutual PR is when two channels with a similar target audience and more or less the same number of subscribers advertise each other for free. For example, if you have a fitness channel, you can conduct mutual PR with a healthy eating channel.
