1. AI for all aspects of video marketing
First up on the latest video marketing trends is AI. AI, as you have likely seen, has become a staple in every marketing sector, from content marketing to ecommerce. That now includes video marketing.
AI tools can help with all aspects of video creation, and businesses are leaning into the new tools to get more videos out. Tools like let you enter a text description and create content from there.
video example
If you are struggling with video as a small business (or someone with minimal time and funds), this emerging trend can help you add video content where needed.
Expert insights logo
Black and white portrait of a smiling young woman with shoulder-length straight hair wearing a patterned top.
2. Continued emphasis on CTV and OTT ads
CTV and OTT are essential advertising forms for all businesses, and they rely on quality videos. In fact, about 66% of users stated that they found a new product or service while watching OTT.
These ads can appear on YouTube, Netflix, and other streaming services. Creating a simple ad can help you capture your audience’s attention and help them remember your brand:
sock ad
As more and more users give up cable services and rely solely on OTT streaming services, you must find new ways to reach these audiences. There are plenty of successful CTV ad examples out there to give you inspiration!
How to implement this trend:
notes icon
How To Implement This Trend
Create platform specific ads for CTV and OTT
Show your personality in your ads
Look at what competitors are doing in your field
3. Cross-platform marketing strategies
At this point, an omnichannel marketing strategy is a must. While you might not have to have an account on every social site or send out different emails every week, you need to approach customers at different angles. That includes your video marketing.
This trend in video marketing mainly focuses on creating videos for different apps and repurposing content. If you create a video, for example, you will get more engagement by also posting it to Instagram Reels.
Regardless of the combination you use, it’s time to focus on multiple channels at once.
notes icon
How To Implement This Trend
Evaluate your target audience to find what platforms they prefer
Create content on a consistent schedule (without overwhelming their feeds)
Format your videos to different apps
4. Short-form video marketing
Short form videos aren’t going anywhere anytime soon. First popularized by platforms like TikTok (and Vine, earlier still), it’s no surprise that more people want companies to share short, digestible videos.
Marketers have 2.7 seconds to capture their audience’s attention with videos. On top of that, people don’t always have the time or patience to watch a longer video. They want to learn about your company, but they want to learn fast.
Jess sums up the importance of short-form video and how it’s here to stay:
Expert insights logo
Black and white portrait of a smiling young woman with shoulder-length straight hair wearing a patterned top.
Jessica B.
Digital Video Analyst at
“Short-form video continues to be a crucial video marketing tool, and I don’t see it going anywhere. You have the behemoth that is leading the charge with short-form content, and the other major social platforms have all pretty much followed suit. Even YouTube, which for the longest time was known for its long-form content, has seen success with its Shorts feature. I think we’ll see even more brands utilizing short-form video across their marketing channels in 2025, especially on social media. It’s such a simple-yet-effective method to engage your audience.”
5. Silent videos
This video advertising trend seems odd, but hear me out. A lot of people watch videos in public spaces or in between tasks — waiting in line, sitting on the bus, or even while eating. They can’t always listen to a video with sound, especially if they’re in a loud place with no headphones.
Enter silent videos. The goal with these videos is to get your message across without audio, whether that’s entertainment or marketing. Plus, making videos without audio as the main focus makes them more accessible overall.
6. Low-budget video production
One thing many companies are picking up on is that you don’t have to turn every video into a Christopher Nolan film. It’s okay to keep videos simple and low-budget. Even if your video just features someone monologuing in front of a white background, that’s fine as long as you’re still conveying helpful information.
That also means you don’t have to use the most expensive equipment in the world. Professional cameras aren’t the only way to make attractive videos anymore. People are filming everything on smartphones — from ads and marketing material to professional music videos:
smartphone video example
If you have a smartphone, you have a way to create videos. This emerging trend is especially helpful for small businesses who want to Chile Phone Number Data participate in video marketing, but might not have the funds to do so on a large scale.
notes icon
How To Implement This Trend
Try using a smartphone to create videos if you don’t have a camera
Use free or affordable video editing software to help you create the final product
7. Personalized videos
Personalized content is another trend in video marketing — 54% of people want to see content personalized to their interests.
That doesn’t mean you have to 50 of the Best Digital Marketing Tools To Use In 2025 create a unique video for every user that appears on your site. Rather, it’s more important to create content that actually appeals to your users based on their behavior and preferences.
Say you add an email video on what customers can expect from your service when they sign up for a quote. That’s one simple example of personalization that makes a big impact.
Expert insights logo
Black and white portrait of a smiling young woman with shoulder-length straight hair wearing a patterned top.
Jessica B.
Digital Video Analyst at
“You don’t necessarily need to insert someone’s name into a video to make it personalized. Identify the questions your audience frequently asks and create content around them. Then, use your insights to place these videos in front of the right people at the right time. Maybe it’s an email drip campaign or a ‘Thank you page’ on your website. Use the data you have available to you to determine which marketing touchpoints would benefit You can always test things out until you find what works for from a video.
