You don’t want to be stuck trying to manage all your online marketing with no tools at your disposal. Thankfully, there’s no shortage of digital marketing tools available online.
When you assemble the right toolbox, your marketing campaigns will become far easier to manage, and you’ll be equipped to handle most issues you encounter. But which tools will benefit you the most?
Below, we’ve assembled a list of the 50 best digital marketing tools for your business in 2025. Those tools are divided up into the following categories:
Read on to learn more, and then consider partnering with WebFX’s team of over 500 experts for our digital marketing services. Just call us at 888-601-5359 or contact us online to get started today!
To be more specific, each of these tools helps with SEO analytics and research. Keep reading for an overview of each one!
1. Google Analytics
Google Analytics is one of the most essential digital marketing tools to include in your arsenal. As one of Google’s free tools, Analytics allows you to track activity on your website and observe patterns in organic traffic. Setting up Analytics is simply a matter of creating an account and adding a piece of code to your website.
Google Analytics dashboard
From there, you can view data on how much traffic your site is getting, where it’s coming from, and where most of it is going. Then you can use your findings to determine which campaigns, strategies, and pages are most valuable to you. When you need help figuring out which marketing materials to optimize, Google Analytics can be a lifesaver.
2. Google Search Console
Similar to Google Analytics, Google Search Console is a tool used to help you analyze your website for SEO purposes. However, where Analytics focuses on what’s happening on the website itself, Search Console tracks how your website is performing in search results.
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To be more specific, Search Console allows you to see how different pages on your site are ranking for different keywords, as well as how many impressions and clicks those pages are receiving. Since this tool is offered by Google itself, you can be certain that the numbers you’re seeing are 100% accurate.
3. Google Trends
If you’re looking for content marketing ideas, Google Trends is the Internet marketing tool for you. Google Trends lets you see what keywords — that is, search terms — are gaining the most traffic in Google.
You can use Trends to Bosnia and Herzegovina Phone Number Data learn what keywords in your industry people are searching for the most. For example, if you run a pest control business, you could look up the keyword “pest control,” and then scroll down to “Related queries” to see what related keywords are popular.
A screenshot of Google Trend related topics and related queries for the keyword pest control
You can also see when certain keywords are popular so you know the best time to write for them. From there, you can write blog posts or other pieces of content focused on those keywords, allowing you to better attract users to your site.
4. Ahrefs
Ahrefs is one of the best digital marketing tools available for improving your web traffic. It comes with a variety of SEO features you can use to your advantage. Those features include:
One of Ahrefs’ biggest features is its competitive analysis. You can use it to look at your competitors’ backlinks, see which searches their pages are ranking for in Google, and sniff out key weaknesses in their content. Ahrefs’ marketing platform can also alert you to broken backlinks leading to your site, so you can quickly resolve the issue.
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Want a quick tool for checking a page you’re currently viewing? Ahrefs has a Chrome extension that you can use!
5. Semrush
Semrush is actually an all-in-one digital marketing tool designed to help you with a variety of campaign types, from email marketing to social media advertising. But it places a particular emphasis on SEO, which is why it’s in this category.
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Some of the ways you can improve your SEO using Semrush include:
6. SEO
Like Semrush, SEO.com is another all-in-one SEO tool that can help you with a variety of different tasks. For one thing, it can help you track how your pages are ranking, just like Google Search Console. It can also audit your website SEO and help you conduct keyword research.
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It has many of the same features as Semrush, including a competitor analysis feature. Best of all, it’s free to use. That makes it easy to get a lot out of SEO.com when it comes to optimizing your SEO campaigns.
7. Screaming Frog
Screaming Frog is one of the best SEO auditing tools out there. Yes, you can perform audits with Semrush or Moz, but that’s just one of many features included in those platforms. Screaming Frog, on the other hand, is built specifically for auditing your website. Even better, it’s free for up to 500 pages.
8. PageSpeed Insights
Did you know that 83% of all Internet users expect web pages to load in three seconds or less? Three seconds may not seem like much, but in the world of page load speeds, it’s practically an eternity — and if your site takes longer than that to load, most users will hit the “back” button.
But how do you know when your site’s page speeds need work, as well as how to improve them? The answer is Google’s PageSpeed Insights tool. PageSpeed Insights — yet another free online marketing tool from Google — lets you input your URL so it can score you on your page speeds.
Data from KRS Comics showing how their website loads quickly
When you enter your site’s URL, you’ll receive a score somewhere between zero and 100, along with recommendations for how to optimize your load times. You can get a score for both desktop and mobile.
9. Yoast SEO
Do you use WordPress to run your website? If so, you may already know that there are a lot of great WordPress plugins available out there. One of those plugins is Yoast SEO. Yoast integrates with WordPress to help you optimize the content you create through the platform.
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Yoast SEO is a paid tool, so it’s important to keep that in mind along with your other WordPress costs.
If you go to create a new page in WordPress, you’ll see a box from Yoast that lets you optimize your title tag and meta description for the ideal length. You’ll also be able to view feedback on the quality of your content, particularly how well you’ve integrated relevant keywords that will help you rank.
