What is pay-per-click (PPC) management?
It’s one of the best ways for your business to increase its return on investment (ROI) from PPC. With PPC management, someone (like a PPC specialist or PPC agency) oversees and manages your PPC strategy and campaigns, so you can maximize your ROI.
Whether you’re thinking about investing in PPC advertising or looking to invest, this post offers answers to the most common questions businesses have about professional pay-per-click management, from what it includes to how much it costs.
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Key Takeaways
is the process of overseeing a company’s PPC ad spend and overall strategy
Effective helps you continuously improve the results and return on investment (ROI) of your PPC campaigns
A PPC management specialist or agency will conduct keyword analysis, channel targeting, competitor analysis, monitor your campaigns, create landing pages, perform testing, and more
You should consider hiring a agency or specialist if you are new to PPC, don’t have an in-house advertising team, or don’t have the expertise to successfully manage your campaign.
Keep reading to get answers to PPC management questions like:
PPC management FAQs
Or, for an instant evaluation of your existing PPC strategy and campaigns, contact us online to request a free PPC audit. You can also give us a ring at 888-601-5359 to claim your audit, which is available to businesses with five or more employees and a monthly ad spend of at least $1000.
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= is the process of managing a company’s PPC strategy and budget. With PPC ad management, you manage your campaign in-house or use a PPC agency. No matter who works on your campaign, focuses on creating and optimizing your PPC campaign.
What does a PPC management specialist or agency do?
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Now that you have the answer to “What is” let’s look at what PPC advertising management involves — specifically in the context of a PPC specialist or agency.
Keep in mind that some agencies offer PPC consulting services, where they only tell you how you can improve your PPC. But others will actually do the work for you (WebFX offers PPC consulting and services).
Video: Learn PPt in 30 Seconds!
What do services include?
If you opt for services, here’s what you can expect your PPC specialist or agency to do for you:
Keep reading to learn more about these day-to-day tasks:
Keyword analysis
An essential component of PPC campaign management is keyword analysis. It involves choosing the right keywords for your ads, like when launching a PPC campaign on Google. Key terms and phrases trigger PPC ads to appear in search results. You need to choose the right keywords to help your ads appear in relevant search results. With , you’ll conduct keyword research to find related key terms for your ad.
Channel targeting
When you ask, “What is” many people will say it’s the process of managing ads in Google search results. While search ads are the main type of PPC ads, they aren’t the only ones. google search ad
