Inbound marketing is one of the most More effective ways to drive traffic, leads, and revenue for B2B companies.
By providing content and resources that meet the needs of your ideal clients, your business can increase brand recognition and attract high-quality, loyal leads.
In this article, we’ll talk about what inbound marketing is (and what it isn’t), share some strategies that work well for B2B, and explain how Leadfeeder can help boost your inbound marketing campaigns.
What is inbound More marketing?
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What is inbound marketing?
Inbound marketing, also called “pull marketing,” attracts customers to Greece Email Data your business by offering valuable content and resources.
Instead of using paid ads and commercials to spread awareness and reach your audience, inbound marketing means connecting with potential customers through search engine optimization (SEO, content marketing, and other inbound channels.
The aim is to attract and engage your ideal audience with useful content that nudges them toward conversion by building credibility and trust. An effective inbound approach also ensures customers achieve success with your product. This encourages customers to become advocates and repeat buyers.
Types of inbound More marketing
Types of inbound marketing
While we can broadly define inbound marketing as an organic process that attracts prospects to your product or service by demonstrating credibility and expertise, there are many different methods and channels that can be used for inbound marketing.
Some of the most common are:
Creating blog posts and ebooks that educate your audience about important topics in your industry.
Creating tools and knowledge bases that offer value.
Hosting a podcast, where you interview people in your industry.
Using SEO to ensure your website is easy to find when users search keywords important in your industry.
Opt-in email marketing campaigns, where users give you permission to send them marketing messages.
Inbound marketing vs outbound More marketing
Inbound marketing vs outbound marketing
The other half of an inbound marketing definition is understanding how it relates to outbound marketing. Inbound and outbound are kind of like the yin and yang of marketing.
Here’s the difference:
Inbound marketing is about drawing people into your website before making contact.
Outbound marketing is about reaching out to customers and initiating the conversation yourself.
Let’s look at a few examples:
You post a blog. Customers come to your site, read your post, and maybe click on another link. You drew them in, so it’s inbound marketing.
You run a direct mail campaign to a list of target accounts that you haven’t spoken with before. You reached out to them first, so it’s outbound marketing.
Other examples of outbound marketing include cold calling, social media advertising, or cold emailing a list of purchased addresses (please don’t do that.)
Benefits of inbound marketing
Inbound marketing can be a slow burn when compared to more traditional, interruptive outbound methods. However, the advantages of inbound marketing for businesses are undeniable.
Let’s examine some of the inbound marketing benefits in more detail.
Benefits of inbound More marketing
Empowering customers
An inbound approach hands the reins to potential customers and lets them control their experience. Interested leads can seek out your brand and its products of their own volition and on their preferred channels.
Delivering high-quality leads
Inbound leads have an active interest in your product or service. Leads arrive at your blog, landing page, or social media account through their own research and want to know more about your brand and what it offers.
Lowering marketing costs
Inbound channels are relatively cheap when compared to paid advertising and other outbound marketing channels. For a lower cost, you can expand your reach to new audiences.
Increasing ROI
Inbound marketing requires an upfront investment of resources but pays off over time. With sustainable evergreen content, one channel can pull in prospects for years.
Hubspot reports that 30% of marketers saw the best ROI from website, blog, SEO, and content marketing channels. Spending less to get higher-quality leads? What more could you want?
Improving brand perception
In general, customers don’t respond well to pushy sales tactics. Cold calling does work in certain situations, but does anyone like to be contacted that way?
Being less aggressive and giving customers more control over their sales journey builds relationships and raises your brand image.
Providing web diversification
Research shows that it takes an average customer eight touchpoints to reach conversion. Inbound marketing adds different formats and platforms to your marketing and sales pipelines. This creates more interactions and allows you to connect with new audiences.