This kind of email is a great way to establish trust with your subscribers because. While it culminates in a call-to-action for a free trial. They aren’t desperate for you to make a sale right then and there. If you stay on the email page. Great! You learn something new from the fizzle team. If you sign up for a free trial. Awesome. This kind of example proves that it’s less about conversion and more about building a relationship.There’s enough meaty. Relevant content to prove that they aren’t trying to be salesy or spammy. Instead. Fizzle offers a peek behind the curtain. Often using a first-person pov to establish intimacy and expertise.
Apartment therapy knows why people
Images can be just as important as the copy in your email newsletter. Apartment therapy does a great job of selecting images for its newsletter. Each image is crisp. Clear. And directly relat to an article in the newsletter. Apartment therapy asia email list knows why people come to their website: to look at beautiful photos of dreamy apartments. They apply that same knowlge to their email newsletter. It’s a core pillar of their brand to lead with visuals. Because a home is a physical and emotional experience before it can become a digital one. Research shows that content with relevant images gets 94% more views than just blocks of text.
Text can be intimidating
And an email newsletter that’s too text-heavy will have users clicking “delete” within seconds of opening.Relevance is key here. In other words. The images you select should complement the content. (if you’re having trouble finding ALB Directory relevant images. Check out this list of eight free sites to get images for your newsletter.)Bloomscape is a direct-to-consumer (dtc) brand that sends houseplants straight to your door. Everything from low-light and low maintenance ones like zz plants to finicky fiddle-leaf fig trees. Bottom line. Bloomscape brings you an instagram-worthy plant jungle with the click of a button. In this email example. The bloomscape team peppers in lots of beautiful plant photography plus descriptions of plants you might like (“smaller twists on big time favorites”). Shows off new arrivals. And offers up a helpful “plant mom” tip.Email newsletter example from bloomscape.