I’ve also noticed some members of the local press have joined the conversation. Remember twitterers they are now listening – I think. Talking of the press, I am a little disappointed that our local representatives at ABC 1233 still haven’t dipped their toe. I suspect it’s a technology too far the presenters after I listen to one ABC presenter openly telling her audience that she had difficulty using her mobile phone. All they have to do is ask & we’ll respond.
The Australian Marketing Institute Hunter Group presents a ‘Strategic Perspective’
Posted by gordon on July 16th, 2009
The Australia Marketing Institute has at last scheduled another event for the unloved marketer’s of Newcastle. Two events a year is not enough!
The ‘Strategic Perspective’ seminar brings together three speakers to present on differing aspects of strategic marketing. Therefore, An artform that in my opinion is somewhat forgotten by many companies wrongly mistaking operational excellence and marketing tactics with strategic marketing.
I don’t want to give this event the shop marketing kiss of death, but I do hope these speakers don’t make the same mistake. I can’t wait to find out.
Al Ries and Jack Trout once made the point, “Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.” I would like to make the same point to the AMI.
The Strategic Perspective seminar is planned for Tuesday 25 August 2009
Top digital agencies ranked for Inbound Marketing
Posted by gordon on July 14th, 2009
For those of you interested in the dark arts of digital branding and the performance of our top Australian digital agencies.
They assessed each site by usability, creativity, employee appeal & client appeal. However, GetSticky’s digital forensic team lead by Craig ‘Media Hunter ‘Wilson assessed the same sites using GetSticky’s new Inbound Marketing analyst tool called Web ANLYZR.
Having a nice creatively flash site is what’s the smallest file size with best quality one thing. Therefore, but if it cannot be found by your target audience and then convert, it is basically useless.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”Dr Steuart Henderson.
Compare our Web ANLYZR results against the B&T Magazines rankings at GetSticky.
Social Marketing confused with societal marketing confused with social media marketing
Posted by gordon on July 13th, 2009
I’d like to highlight some of the confusing terminology being used by today’s marketing profession. I say social media other marketing punters say social media marketing or the nice charity type marketer might talk about their latest do good social marketing campaign. Confused yet?
I thought marketing was all about coupon b2c differentiation.
Therefore, What is Social Marketing? Well if you believe Wikipedia ‘social marketing’ is seen as using standard commercial marketing practices to achieve non-commercial goals. Its primary aim is ’social good’ while in ‘commercial marketing’ the aim is primarily ‘financial’.