Want to live stream your Streaming: Tips for Building latest speech to an important assembly, or the performance of the international guest at your company dinner, or the baptism of your nephew? You’ve come to the right blog post.
Streaming is a great tool for Streaming: Tips for Building sharing events of all kinds with a very large audience.
Today we want to explain to you how to structure a well-made streaming that is able to attract users to press play.
Streaming: Tips for Building Successful Content and Sharing It Effectively
Italy-Argentina from Italia ’90, Sanremo Festival 1995, Life is Beautiful, Twin Peaks: what do these shows have in common?
We’ll explain it to you: they were the most followed ever in Italy (each in its category). The semi-final Italy-Argentina was watched by 27 million people, just to give you an idea.
If there had not been live television coverage, however, the only spectators would have been those present at the San Paolo stadium.
The magic of television instead meant that half of Italy was glued to the screen with bated breath, just as if they had the field in front of them.
Today, more than in front of the television screen, it is in front of the computer screen (or smartphone, or tablet) that we remain glued. And this happens thanks to the possibility of streaming .
What is streaming?
When we talk about streaming, we mean the transmission of a flow of data, composed of audio and video. This data obviously originates from a source (the camera filming your nephew’s baptism, for example) and travels across the web until it reaches the end user.
Streaming, understood as a flow of data, can therefore be fixed content, i.e. recorded and subsequently made available (like TV on demand) or live, live.
While the first has been widely accepted also for television, the second remains for now the prerogative of the web, which offers many more possibilities in terms of targeting the end user and at the same time presents fewer limits on content and duration.
Convinced now? Are you ready to stream your content?
What do you need?
You don’t need much, actually
First you need to choose the . There are many out there, each with different features. Here we have made a small selection.
You will then need the necessary equipment. We could tell you that all you need is a computer, a fast internet connection and a webcam, but that is not quite the case. To stream an enjoyable video, that is, one that does not encounter viewing difficulties, you need professional equipment.
High-performance computers, cameras, and audio/video input systems are not things that can be found in just any office. That’s why it’s a good idea to understand what type of broadcast and what audience you want to reach before you start.
Perhaps, however, among the various tools, the one that must be “super” is the connection.
How many videos have you seen freeze, stutter, or lag? Maybe even getting angry because it was the most important part?
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In that case, the connection itself is not working. To ensure a perfect transmission, it will therefore be necessary to rely on the top of the range.
How is it done?
Once you understand what equipment you need, let’s move on to the process of streaming . If you want higher quality than a smartphone, the process can be quite lengthy.
The video recording device, unless it is a webcam, will need to be connected to a capture device. There are several types: from those building trust through relevant information that act as a “bridge” between the video camera and the computer to those that are inserted directly into the desktop PC.
As an alternative to the physical device, there are software programs that do more or less the same job, but they obviously require very powerful computers and are not considered professional anyway.
At this point the hosting service aol email list comes into action and transmits the content from the computer to the web, thus making it available and finally creating streaming.
Here the live broadcast begins.
In essence, the flow is as follows:
- The camera that records is connected to a capture card;
- The latter is entered into the “master” computer;
- The PC is in turn connected to a modem router;
- The router will take care of streaming the content to the web, where it can be viewed by users’ devices.
Clear, right?
What to show?
On this point we can help you up to a certain point. The content also depends a lot on the audience that will view it: a concert, for example, has a fairly general audience, while a company meeting is mainly reserved for employees or in any case for selected guests.
When streaming, it is therefore important to decide what will be most interesting for your audience.
In the case of event streaming, the choice is somewhat forced, so the problem does not arise. But if you have decided to broadcast streaming perhaps on Facebook, it is good to make the right choice a priori.
Event Streaming
Imagine you have organized a meeting for your company. You have spent months choosing the right location, the catering, the roof structure , the host and the schedule.
However, having chosen an isolated location, some employees do not feel like coming, not to mention those from other offices, which are definitely too far away. You certainly cannot postpone the event, nor exclude most of the guests. So what to do?
Streaming can be the solution. Everyone can be part of the event, listen to the speakers and even interact, just as if they were there. And your event will be a success.
In reality, all content can be streamed live or on demand, as it is only a playback method.
It is the fruition that changes, transforming into a more fragmented but at the same time more interested tuning. Unlike television, in fact, streaming content is not displayed “as background”, but only if there is a real desire to watch it.
Streaming is therefore more difficult than it might seem. To create quality content, capable of generating views and increasing brand awareness, it is better to turn to professionals, with a direction and a service capable of producing high-level livestreams.
Don’t miss the chance to go live, contact us to find out what we can do together.
