The first difference between writing an article on your blog and on lies in the diversity of the publishing platform:
the blog is a proprietary , it’s yours;
is a social network, the publishing platform does not belong to you, you only own your account or company page but you still remain a guest on a space that owns;
your site has a domain authority that varies on its history, the frequency of publication, the relevance of the articles to the topics , and like all sites it slowly increases its authority in the eyes of Google;
already has one of the highest domain authorities in the world, so any content within it is positively by Google.
SEO Benefits for Linkedin Articles and Newsletters
Writing an article on Pulse offers important advantages as
ranks better on Google : Thanks to high trust, articles tend to quickly climb the search results,
It is more interactive : allows comments, reactions and diffusions that amplify the reach of the posts with which articles and newsletters are .
SEO Benefits for Blog Posts
On the contrary, blogging offers more control over analytics and content customization, but requires a more aggressive SEO strategy to gain organic visibility.
In practice this means that the articles on the blog can have better formatting and therefore you can optimize them for SEO thanks to the better readability of the content and customization in the formatting.
We will see later that iran phone number list the blog allows for better customization of meta data and therefore allows you to operate on more technical aspects of SEO than (URLs and Alt Tags of images are an example).
Why are articles on for SEO positioning?
articles and newsletters are by Google, often ranking high in the SERPs for competitive keywords.
Here are 3 reasons why articles and newsletters often rank better than your blog posts.
The authority of the domain favors articles and newsletters within it; you can check on MOZ that the authority of often reaches 100/100, the maximum value that a site can reach in the eyes of Google.
Optimizing the platform for professional content , making it more relevant to specific searches.
The high traffic by users , which increases the ranking of the content.
How to SEO Optimize LinkedIn Articles and Newsletters
To optimize your content on , I suggest the following best practices.
Keyword Title : Choose relevant, high-volume keywords for your target audience, and include those keywords in your title in the “qualifier” space.
Effective Description : Use the social seller, the salesperson who sells with social selling opening section of your article as your initial description to grab attention and include keywords.
Hashtags : you can often find online the suggestion of using hashtags to increase the discovery of your articles and categorize them; in reality with the latest updates of the platform, hashtags on are losing a lot of their potential; my advice is to use them to allow people to find other content of yours through hashtags by you on the topics .
Readable formatting : Break content into clear paragraphs and use bulleted or numbered lists to improve readability.
Is it advisable to duplicate a blog post on Linkedin and vice versa?
A recurring question is whether it is appropriate to republish the same article on both the company blog and LinkedIn.
Many people think that replicating a blog article on Linkedin can be advantageous because
can reuse articles already published,
there is no risk of copyright infringement as the contents are from the same author (company or professional);
can leverage the authority of Linkedin to gain more visibility for the same content.
Risks of duplicating blog posts on Linkedin
This practice involves a big risk: the search engine penalizes the less authoritative site by identifying it as a duplicate of content.
Duplicating the list provider same blog post on Linkedin is therefore not recommended: Google penalizes duplicate content and is likely to consider the penalty for your site since it is certainly less authoritative than Linkedin.
The solution is certainly not to copy the same article on your site’s blog and on Linkedin but I recommend the integration and synergy between Linkedin articles/newsletters and blog contents.
Is it advisable to publish articles on Linkedin and not have a Blog?
Given the many advantages of publishing articles on Linkedin, you might think that having a blog is useless or superfluous and certainly more expensive because you would have to bear the costs of creating and managing the blog compared to Linkedin which is completely free in relation to the publication of articles and newsletters.