Lead Scoring: Qualifying Not all leads are created equal. Here’s how to score and prioritize leads from Instagram and TikTok:
Instagram Lead Scoring Criteria: Lead Scoring: Qualifying
- Engagement Depth: Saves, shares, and DMs score higher than likes
- Profile Actions: Clicks on bio link, Story replies, or product tags
- Content Interaction: Repeated views of Reels or carousels
- Demographics: Age, location, and interests aligned with your ICP (Ideal Customer Profile)
TikTok Lead Scoring Criteria:
- Video Completion Rate: Did they watch the full video?
- Comment Quality: Are they asking questions or tagging friends?
- Profile Visits: Indicates curiosity and intent
- Click-throughs: From bio link or pinned comment
Pro Tip: Use tools like ManyChat or HubSpot to assign scores automatically and trigger follow-ups.
Automation & AI: Scaling Your Lead Gen
Instagram Automation: Lead Scoring: Qualifying
- Auto DMs: Send lead magnets or booking links when someone replies to a Story
- Chatbots: Qualify leads in DMs before handing off to sales
- CRM Sync: Use Zapier to push leads into your email platform
TikTok Automation:
- Comment Triggers: Auto-reply with a job function email database link when someone comments a keyword
- Link Tracking: Use UTM parameters to track TikTok traffic in Google Analytics
- AI Video Editing: Tools like CapCut and Runway streamline content creation
Behavioral Retargeting Strategies
Instagram:
- Retarget users who:
- Viewed 75%+ of a Reel
- Clicked a product tag
- Engaged with a Story poll
TikTok:
- Retarget users who:
- Watched multiple videos
- Clicked the bio link
- Engaged with a branded hashtag
Use Meta Pixel and TikTok Pixel to singapore number build custom audiences and run retargeting ads.
Data-Driven Decision Making
Here’s how to use analytics to refine your strategy:
| Metric | TikTok | |
|---|---|---|
| Best Time to Post | 9 AM–11 AM & 6 PM–8 PM | 7 PM–10 PM (especially weekends) |
| Top Performing Format | Reels & Carousels | Short videos (15–30 sec) |
| Conversion Rate Benchmarks | 1.5%–3% (e-commerce) | 2%–4% (top-of-funnel) |
| Engagement Rate (under 100k followers) | 3.65% | 7.5% |
Creative Campaign Ideas
- TikTok Challenge Funnel: Launch a branded challenge → collect UGC → retarget participants with an offer
- Instagram Giveaway Ladder: Like + comment superior image quality to enter → follow-up DM with lead magnet → email nurture sequence
- Cross-Platform Countdown: Tease on TikTok → reveal on Instagram → drive urgency with Stories
Final Layer: Community Building
Lead generation is great—but community is the long game.
- Instagram: Use Close Friends Stories for VIP content
- TikTok: Create a recurring series (e.g., “Marketing Mondays”) to build anticipation
- Both: Feature user-generated content to foster loyalty.