First You ne a strong understanding of copywriting and how to hook your subscriber. Why do they subscribe to your list? For buzzfe. They’re looking for snackable. Quick. And fun content (like their famous quizzes).As far as newsletters go. Marketers simply can’t go wrong with curat news on top trending topics. In cnn’s 5 things newsletter. They take the top five morning news stories that they believe “you must know” and send them directly to your inbox.Hear us out: email marketing. Like exercising or forming a new habit. Thrives on consistency. What makes cnn’s regular 5 things newsletter a success is that readers expect it and the content follows a prictable but valuable format.
It’s not lengthy or preachy
But keeps it simple. Here are the 5 things you ne to know that are going on in the world right now. Cnn’s 5 things reminds marketers of a key lesson in email 101: when in doubt. Go back to basics.Creative boom is a uk-bas arts and design magazine specifically for creatives. Illustrators. And designers. So for their email newsletter. They pair thought-provoking and inspirational africa email list article roundups with beautiful imagery — including a sleek header gif. Would you trust an arts magazine with an “ugly” or “bad” email newsletter? We wouldn’t. Either. Creative boom understands exactly who its target audience is. And that they’re artists and creators. It wouldn’t make sense to appeal to designers and illustrators with an all-text newsletter.
Creative boom leads by example
Creative boom leads by example. Highlighting artists and creators making cool stuff. Substance and style.Like other successful newsletters we’ve highlight in this post. Asana’s example follows a few best practices: it has a primary cta button to download their e-book. And the content is them around something seasonal. In this case. Asana breaks down mid-year goal setting. Which is ALB Directory an important rallying call for corporate america and knowlge workers everywhere. Plus. This email includes asana’s trademark visual style — clean. Geometric. Almost modernist illustrations galore It’s simple: when you see this email. You know it’s from asana. Their visual consistency and branding are huge differentiators. Plus. It feels organiz. Which is exactly what you want from a project management software.
