The platform is enabling us to automate many of the steps to create Facebook campaigns in a simple way. The goal of the ads is to reach potential customers and increase sales , but this only happens if a comprehensive web marketing strategy is applied .
Define the target of your Facebook ads
One of the greatest strengths of Facebook Ads is the ability to ideally segment your audience. For successful Facebook advertising , you will need to set the right targets . Continue reading to discover the advantages of an effective and impactful Facebook sponsored ad.
The main parameters that can be entered for Facebook sponsored ads are many:
Languages spoken by the user. Unfortunately, these categories could help us understand our target only after several Facebook campaigns , leading us to spend a fortune.
My advice is to start with some certainty about who is interested in what we offer, that is, by studying our current or potential customers.
The best Facebook ads are those that engage users through emotion
You can use emotional intelligence through persuasive texts and images, but without falling into the typical plasticisms or clichés of your sector. In fact, the 80s terms like “unmissable offers” or “super discounts” no longer work!
Web marketing strategies no longer have the goal of selling a product, but of encouraging purchase by satisfying the customer’s needs.
Businesses looking to connect with a very specific audience will find the Bahamas Mobile Database to be an important resource. You can establish direct contact with potential clients through SMS or mobile marketing campaigns by utilizing our mobile shop database. Reaching individuals on their mobile devices gives you a direct, intimate channel of communication, which makes it a powerful tool for product or service promotion.
The Benefits of Facebook Advertising
Once you publish an ad, you will be how can you prevent sending sms marketing messages with irrelevant able to monitor its reach , or the number of people it reaches.
This is an important fact, but a high number of views will not always lead to more customers or more sales. In fact, the sponsored ad will be effective only if ch leads you have managed to correctly target your audience .
So, there is always the risk of wasting money and time if you do not start from the case study and planning of a strategy.
The second benefit is the possibility of choosing a flexible budget , that is, raising and lowering it based on the results we are obtaining. In fact, advertising on Facebook is a possible strategy to modify during the event.
Even though Facebook has 1.5 million members, we will need to define our goal and stick to it, even if it is aimed at a much smaller audience of people.
Define the goal and focus on it
As we said, for a successful Facebook campaign , the direction we want to take to achieve the results we aspire to must be clear.Ads can cover different topics depending on the outcome we want to achieve.Increase the popularity of our businessIn this case we can:
Highlight posts.
Reach the users closest to our company by setting a radius of action.
Promote our page.
Finding new customers
My advice is:
Direct people to our site.
Increase attendance at a corporate event.
Get views on one of our videos.
Collect contacts.
Converting users into customers
To achieve this result you will need to:
Increase user engagement.
Encourage purchase.
The ranking of Facebook campaigns you can create
The starting point is always the marketing strategy and the knowledge of the customer purchasing process. To create your ads, for example, you can follow a classic marketing model: AIDA (Attention, Interest, Desire, Action).
Based on the different stages of the purchasing process, Facebook Sponsored goals can be divided into three categories.
Notoriety
The ultimate goal is to increase brand awareness, or the level of knowledge of your brand, of the target audience. In fact, at this stage people do not yet know the company.
Consideration
It involves the next stage of the purchasing process as users have heard about your brand.
These campaigns aim to create engagement and interaction from customers to increase their consideration towards your brand.
Conversion
Through these advertisements we aim to sell one of our products/services or to generate new contacts.
This is the last stage as your audience knows your brand and has already interacted with it.
These 3 objectives do not work independently, but often need to be used simultaneously to achieve the desired results.
Conscious demand or latent demand
Before setting a budget for social media ads, you need to ask yourself some fundamental questions.
I suggest a few to you:
How does my customers’ customer journey work?
In which phases of the purchasing process do I want to be present with corporate communication?
How do people express their desire to purchase my product?
How long is my customers’ purchasing process?
What is the best method to define who my potential customers are?
How can I reach them on Facebook? (Geography, Interests, Behavior)
How much budget do I have available to achieve my goals?
Keep in mind, however, that there are two types of questions to ask yourself: the conscious one and the latent one .
The first represents the active search for a specific product or service
The investigation does not necessarily have to be done online, as the customer’s final goal is to solve his need .
The second, or latent one, represents a “probable” interest , but this becomes real only if the user is exposed to the right stimuli . In this case we are not faced with a declared need by the public.
In fact, we can intervene precisely in this case by choosing our target, that is, by discovering who might need our product, studying the online behaviors, hobbies and interests of users.
Facebook is a social network that works through latent demand because it does not sell, but rather lets itself be bought.
However, this is only possible if you are able to identify and intercept the right target at the right time and in the right place.
With my Facebook Advertising consultancy I can help you understand who your audience is and explain how to stimulate their purchasing desires.
