What is being said about this topic?
What is there little to no content about within your topic?
This last one is important. If there is a demand for it, it means you have found a gap in the market. Is there already a lot of content on your topic? Then look for ways to distinguish yourself, for example in terms of content, story structure, appearance or an interesting angle.
While you’re spying on competitors, take a look at their titles and thumbnails email data . Thumbnails are the images you see before you click on a video. They give you insight into what appeals to your audience and increase the chance that they’ll click on your video.
How long should a video be?
When it comes to the length of your content, YouTube divides videos into four categories:
Shorts: videos under 1 minute (always vertical)
Videos shorter than 4 minutes
Videos from 4 to 20 minutes
Videos longer than 20 minutes.Depending on what you want to say, you can aim for videos of to each his own target group around 6 minutes or 20 minutes or longer. Research shows that users spend an average of 47.5 minutes per day on the platform. Another study by Nielsen shows that YouTube was watched more on televisions last year than Netflix. These two research results together make longer videos extra interesting.
What should a YouTube video look like?
When creating videos, it’s important to consider YouTube’s specific tone:
Start strong: grab attention in the first 3 to 30 seconds with a teaser or exciting opening. Avoid long intros or caseno email list logos.