Editor’s note: This blog was updated in for accuracy and to reflect modern practices. When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. But how do you make a strategy work when you’re dealing with seasonal changes to customer traffic and buying behavior? Enter SEO forecasting. In this guide, we’ll provide a complete breakdown of what SEO forecasting is, why it’s important for your online business, and which six tools you can use to forecast your organic traffic, including. Prophet by Facebook Google Looker Studio SEO Forecasting with you’ll learn what to do with all the SEO data you’ve collected — and how you can use it to create smarter content that meets your customers’ needs.
Don’t worry If it all feels too complex
You can always get in touch and let our experts find the right SEO forecasting tool for you. WHAT IS SEO FORECASTING? SEO forecasting involves using website and landing page traffic data to predict traffic potential, the value of SEO traffic, click-through rate (CTR), and other benchmarks over a specific time period in the future. Businesses have always predicted return on investment (ROI) based on historic Food and Kindred Products Manufacturers Email List seasonal product sales trends. SEO forecasting is an extension of that in the digital realm. In this case, the historical data is the search volume of specific terms — and your website traffic — at various points during a given time period. WHY IS SEO FORECASTING IMPORTANT? Because seasonality can affect both eCommerce sales and SEO performance, it’s important to strategize your SEO efforts with data-backed traffic forecasts. For example, if your site traffic historically rises during.
The holiday shopping season
On the other hand, if you can predict that site traffic will drop during a certain time period, you can set more realistic expectations — and perhaps focus more on other aspects of your digital marketing strategy (like social media, PR, paid search efforts, and more). In essence, knowing when to expect slumps or spikes in traffic can inform a holistic digital marketing strategy and enable your team of marketers to build smarter SEO campaigns. forecasting ALB Directory is all about looking at your past performance to predict your performance and available growth opportunities in the future. For the sake of this blog, we’ll focus mainly on organic in predicting your associated revenue growth, check out our guide to forecasting SEO ROI here. Now, let’s get started. Step 1: Gather historical data. You need to start by understanding your site and business’s historical trends. Evaluate your site’s performance during high periods (like the holiday shopping season) for the last few years.
