Communication project for COGEME cold district heating

Cogeme Nuove Energie is a company engaged in the field of energy efficiency, district heating and geothermal energy that is part of the Cogeme Group, one of the first joint stock companies of Italian municipalities, founded in 1970 as COmpagnia GEnerale MEtano. The company has developed an innovative technology that concerns the launch of a first project dedicated to the so-called cold district heating. This is based on the reuse of waste water from some industries in the Brescia area which, in the first implementation phase, is used to heat or cool some public buildings in the surrounding neighborhoods, in the municipalities of Ospitaletto, Castegnato, Sale Marasino, Rodengo Saiano, Palazzolo sull’Oglio and Rudiano. THE PROJECT The Communications Department of Cogeme involved us because, once the implementation phase of this large system was completed, there was the desire to produce communication material to promote this technology to other potential large users. After an initial briefing to evaluate the best and most immediate method for presenting this project to the public, we decided to create a promotional video with 3D animations superimposed on films and aerial shots of the sites involved. The project required 4 days of work, during which we collaborated both with the Communications Management working group, regarding the development of the message to be communicated, and with the Technical Management, regarding the inspections, the detailed images and a better understanding of how to narrate the technology. Subsequently, the video, of which 2 versions were made, was presented at the press conference that Cogeme held for the launch in Italy of its highly environmentally sustainable proposal. In addition to the press presentations, the video was also published on the Cogeme Nuove Energie website and on the company’s social channels.The SMAT Group (Società Metropolitana Acque Torino), founded in 2001, is a leader in the field of integrated water services where it operates through the design, construction and management of integrated water services, cogeneration plants and energy recovery. SMAT has been entrusted with the management of the water cycle of the province of Turin. In fact, the group currently manages a catchment area that has reached 292 municipalities and over 2 million inhabitants served. SMAT participated in an international cooperation project to help the community of Bethlehem in water management. As part of this work, it was responsible for the design, management and testing of an intelligent remote control system for the water network of the Palestinian city in collaboration with the IDEA company. IDEA is an engineering company founded in 1996 that deals with remote control and remote management of water and gas networks, automation and information processing. IDEA supports the major multi-utilities and water and gas network management bodies, working among others on the largest remote control system in Italy. STORYBOARDING AND SHOOTING PROJECT The two companies wanted to tell the story of this charity project developed in Palestine. With meetings before departure we decided that we would make a video case study . We then identified the people useful for the narrative and the places that needed to be filmed to show how the project was carried out. With little notice we obtained permission to leave equipped with video equipment. The project required two days of work: one day dedicated to field shooting and interviews while the second day we were busy filming and creating an extract of the inauguration event of the remote control system of the water network. 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