On the other hand, before reaching the point of having so many unconfirmed Cloud Flare contacts, we have to try to achieve greater deliverability . Although a rate of 0% unconfirmed is almost impossible. We have to try to get as close as possible to that figure. And apart from the good email marketing practices that we can use so that our emails do not end up in the spam tray. We can take charge of delivering our own emails . Yeah. By default, active campaign is responsible for sending your emails. And this results in the email being sent by them on your behalf. Therefore, some email clients can detect that these types of emails are spam, because they are sent by another person.
What to do when you have many unconfirmed contacts
To improve this, we can in settings > advanced check “i will be responsible for managing my own email authentication” , generate the dkim and the senderid to put them on your website’s server or wherever you manage your website’s dns. Even so, if it is executive data already late and you have many unconfirmed contacts. For example, recently a colleague had a few hundred unconfirmed contacts in just a few days in a launch. As you will understand, there is a lot of money at stake here, and not only that. People who expect to receive your content and who are not receiving it. Bad publicity in the future. Well, here i think the easiest solution is to create a “dummie” list and manually add all the unconfirmed ones to that new list.
What are tags in ActiveCampaign and what are they for
In addition, when entering that “dummie” list an automation is started that sends the confirmation email again (of which Cloud Flare recommend sending 3 hits, that is, 3 emails) and if the contact finally confirms we can send it to the list from where previously had not confirmed and therefore remove it from this automation so that it does not receive more ALB Directory confirmation emails. Activecampaign tags are “just” that… tags, brands, bookmarks , etc. And they help us to know what is happening with our contacts . We can benefit from labels as a history . When we see a contact, its tags show us a map of what that contact has interacted with (as long as we assign those tags), what interest it has, etc. We can also trigger automations thanks to these tags.
