The call has gone out for the 75th Annual General Meeting of the Australian Marketing Institute and nominations for election of members as state councillors. But does the Australian Marketing Institute actually have formal elections?
On the Australian Marketing Institute website it says “The Members guide the policy and priorities of the Institute through elected State Councils and a National Board of Directors” which is like saying they believe marketers should respect the judgement of their marketing elders or in this case. elected officials. Yes. of course…no problem.
But when did members last get a chance to actually vote for or listen to the differing opinions and ideas of each candidate?
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Newcastle Advertising Agency Goes Naked for New Business
Posted by gordon on July 29th. 2009
I know times are hard for the advertising world. but I’ve heard on the online grapevine that a Newcastle advertising agency have gone the full Monty. to attract new business. Well. it just doesn’t seem right.
Surely. a brand is what the customers telegram data say it is. So what does milky white skin say of a brand?
I just can’t imagine the creative’s at Peach Advertising dropping their Daks or the account directors at Enigma Communication running around Merewether Beach wearing just a smile?
As it turns out. I got it wrong. It wasn’t Newcastle Australia. it was Newcastle-on-Tyne in the UK.
Newcastle Advertising Agency
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City Branding: City of Melbourne blows $250k on a new identity
Posted by gordon on July 25th. 2009
Has the City of Melbourne been taken to the cleaners paying $250.000 for a new corporate identity. or is the Premier of NSW Nathan Rees a tight arse paying a measly $4.600 for a new state logo?
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Melbourne’s Lord Mayor Robert superior image quality Doyle said the new logo reflected a modern. vibrant. cool sophistication. intellectual. creative and urbane city. Does it? For me. it looks like it was inspired by Melbourne’s controversial ‘Love or Hate’ Federation Square.
Across the border in NSW
our much maligned premier is defending himself against critics for spending only $4.600 on a new State logo. A logo some people are saying looks like a lotus flower rather than a waratah.
In my book. a city’s or a state’s brand coupon b2c imagery has to designed for longevity. It has to collect positive associations in the minds of people. What should not happen is change for change sake. redesigned to satisfy a new mayor or premier or a change of Government or marketing manager or a drop in tourism. That is just wasting money.