The ability to effectively distinguish and manage these leads on can be the difference between success and missing out on valuable opportunities. Therefore, acquiring skills in generating and managing leads on this platform is an essential step in your success in the world of networking and online business.
Linkedin Lead Generation: Inbound vs Outbound
When talking about lead generation on it is inevitable to compare Inbound activities with Outbound activities.
Inbound Marketing activities are as those on attracting potential customers ( outside -in) as to Outbound Marketing activities ( inside -out), traditional Marketing activities that send one-way messages to the potential customer.
Inbound Marketing falls within the sphere of permission marketing , the potential customer is not by any marketing activity but is while he is in the research phase or through the action of algorithms.
Outbound Marketing belongs to the more traditional world of interruption marketing , with activities that aim to distract the customer’s attention from ongoing activities to show them the product or service that is the object of the Marketing activities.
Inbound Activities on Linkedin
Here are some of the Inbound lead generation activities you can do on
the optimization of profile and pages that make the profile SEO Friendly and therefore traceable by the search engine
the publication of posts, articles, newsletters
customizing thailand phone number list buttons that drive traffic to your site/blog
Outbound Activities on
they are instead Outbound lead generation activities
Using Linkedin Search Engine and Sales Navigator to Find Leads
inviting leads to connect with or without a message motivating the request
Sending InMail messages to leads
Linkedin social selling and employer branding for digital natives on linkedin sponsored through private messages to leads or pre-filled forms for contact acquisition and related acquisition of consent to activities with marketing purposes.
Outbound activities are all those activities that lead salespeople to deliberately search for leads and contact them directly.
Conversely, Inbound are all those activities that lead the lead spontaneously to read information, delve deeper, browse profiles, pages and sites up to the spontaneous completion of contact forms, connection requests and sending messages for further information.
Some activities on are hybrids between Inbound and Outbound , just think of the Newsletter .
The Newsletter is via email to subscribers so it has a component in the sphere of Interruption marketing close to Outbound, the same can be said of the invitation to follow the Newsletter but at the same time it is on the Home of followers of pages and profiles that publish newsletters as well as being by Google and as such shown in correspondence with online searches, supporting the definition of an Inbound lead generation tool.
How to Generate Leads on LinkedIn: Strategies and Actions to Implement
I often get this question: “How do you use to find new clients ?”
For those who are list provider well in LinkdIn, this platform represents a veritable goldmine for generating high-quality leads .
Generating leads on Linkedin is the first step to finding clients.
In this regard, here are some strategies and actions to implement for effective lead generation on LinkedIn:
Optimize your LinkedIn profile: make sure your profile is complete, professional and attractive. Use a clear, recognizable and professional Linkedin profile photo . Also write a detailed, clear and SEO-friendly header in the summary ( Linkedin Headline ) so that you are found more easily and, in the summary ( Linkedin Profile Information ), highlight your skills and experience in depth.