Identifying highly qualified leads Sales and Marketing can be challenging. But imagine having access to buyer intent data that reveals which companies are actively searching for the exact solutions you provide, all based on their online behavior. This data allows you to target prospects at the right moment when they’re most likely ready to make a purchase.
Instead of casting a wide net to find potential prospects interested in your offerings, B2B intent data providers directly connect you to companies actively looking to buy, allowing you to target ready-to-purchase businesses more effectively.
Imagine how much Sales and Marketing more effective your sales
Marketing teams could be. That’s exactly what B2B buyer intent data delivers—focused insights that drive better results.
If you want to spend less time on “maybes” and focus more on finding companies ready to buy, B2B buyer intent data is the solution — and it’s incredibly powerful.
Note: Want to see which companies want to purchase solutions you can offer? Try Leadfeeder free for 14 days to uncover prospects using customer data and behavior.
What is Sales and Marketing buyer intent data?
B2B buyer intent data is an aggregated set of data showing which companies are active in the buying cycle.
These are companies that are actively sending out strong signals that they are ready to buy, and soon.
Depending on your B2B intent data provider, those signals might include:
Someone clicks on a social media ad
Several people at a company visit your website
Frequent visits to your website
Length of time on your website
Email newsletter subscriber behavior
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What types of buyer Sales and Marketing intent data are out there?
Buyer intent data exists in various forms, offering unique insights into customer behavior and preferences. Understanding these types can help businesses refine their marketing strategies and improve lead targeting. Let’s explore buyer intent data’s main categories and applications for driving better results.
First-party intent data
First-party intent data is information collected about your audience or customers.
Definition: Data gathered directly from your sources, reflecting the France Email Data actions and behaviors of your customers and prospects as they interact with your brand.
Sources: Includes metrics from your website (like page views, time spent on pages), email engagement (opens, clicks), CRM data, and customer surveys.
High accuracy: Provides accurate insights into the interests and needs of your audience since it’s based on their direct interactions with your content and services.
Privacy-friendly: Generally compliant with privacy regulations, as it involves data that businesses collect from their own users, allowing for greater control over data usage.
Personalized marketing: Enables the development of targeted marketing strategies, helping to tailor content and offers to specific user behaviors and preferences, thereby improving conversion rates.
Known first-party intent data is when visitors leave their information when filling in a web form on your website.
Anonymous first-party intent data is when visitors’ IP addresses are identified and mapped to their company name when they look at your website. You can use Google Analytics to review this.
Third-party Sales and Marketing intent data
Third-party intent data refers to information gathered from external sources that offers a comprehensive view of a buyer’s intent. This data can be sourced in various ways, making it crucial to choose reliable providers that are transparent about their data collection methods.
Definition: Data collected by external sources or vendors that track user behavior across various websites and platforms, offering insights into potential buyers’ interests and intentions.
Sources: Includes data from a wide range of online activities, such as browsing history, search queries, and engagement with content on third-party websites.
Broader reach: Provides a wider view of buyer intent across different industries and markets, helping businesses identify potential leads they may not have reached otherwise.
Market trends: Offers insights into overall market trends and buyer behavior beyond a company’s audience, enabling better competitive analysis and positioning.
Enhanced targeting: Allows businesses to target ads and marketing efforts based on aggregated data, focusing on prospects actively researching related products or services, thereby increasing the likelihood of conversion.
Known third-party intent data is when visitors leave their information when filling in a web form on a third-party website. Intent data companies then gather this and share it.
Anonymous third-party intent data is when visitors’ IP addresses are identified and mapped to their company name when they look at a third-party website. This is then collected and shared by intent data companies.
4 types of buyer intent data sources
1) Search intent data
Search intent data reveals what users are looking for when they enter specific queries into search engines. By analyzing this data, businesses can understand the motivations behind users’ searches—whether they seek information, compare products, or are ready to purchase. This insight enables companies to tailor their content and SEO strategies to align with user intentions, ultimately improving visibility and conversion rates.
2) Engagement Sales and Marketing data
Engagement data tracks how users interact with a brand’s content across various platforms, including website visits, social media interactions, email opens, and clicks. By analyzing this data, businesses can gain insights into customer interests and behaviors, allowing them to create more relevant and targeted marketing campaigns. High engagement levels often indicate stronger buyer intent, helping companies identify prospects more likely to convert.
3) Firmographic Sales and Marketing data
Firmographic data refers to the attributes and characteristics of organizations, similar to demographic data for individuals. This includes company size, industry, revenue, location, and number of employees. By leveraging firmographic data, businesses can better target their marketing and sales efforts to specific segments that align with their ideal customer profile, ensuring more effective outreach and higher conversion potential.