You know they say — the Internet never sleeps! If that’s the case though, when’s the best time to reach those five billion social media users, and how? Today we’re clearing the air on the best times to post on social media, along with the best content to post on each platform. Stay tuned as we cover:
What are the best times to post on social media?
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What are the best times to post on social media?
Unfortunately, there is no best time to post on social media that works for all platforms. Every platform has a unique user base that uses it for different purposes, meaning peak user engagement hours vary from platform to platform. Not all peak hours overlap, so we can’t definitively pinpoint a universal “best time” to post on social media.
However, since each platform has peak hours, we can determine the best times to post on specific social media channels.
Check out this cheat sheet for the best times to post on social media based on platform: table showcasing the best times to post on social media platforms
Best times to post on Instagram
Data shows that the best times to post on Instagram are weekdays between 9 a.m. and 10 a.m., with Mondays and Fridays at 7 a.m. being the best overall days to post.
While the best days to post are Mondays and Fridays, hourly user engagement peaks during each day of the week at the following times:
table showcasing the best times to post on instagram for each day of the week
What to post on Instagram
Instagram is a great place to market your business because it supports a variety of media formats like videos, photos, and gifs. Even if you’re not familiar with video editing, Instagram’s Reels and Stories make it simple for you to customize your video content.
That said, Instagram is a platform where you can show off the human side of your brand, all while still being professional. When deciding what to post on Instagram, remember to be authentic!
Ultimately, what you post on Instagram will depend on your business, industry, social media goals, but there are a few things you can keep in mind to help your business succeed on Instagram:
The best times to post on Facebook are 9 a.m. to 10 a.m. on weekdays. Specifically, the best day and time to post on Facebook is Fridays at 10 a.m. Hourly engagement rates peak during these timeframes.
Overall, the best days of the week to post on Facebook are Fridays, Mondays, and Tuesdays. When it comes to each day of the week, the best times to post on Facebook are:
table showcasing the best times to post on facebook for each day of the week
What to post on Facebook
Like Instagram, Facebook allows for a variety of content, so you have options when it comes to posting photos, videos, and stories. That said, video content is arguably the best content to post on Facebook. 50% of time spent on Facebook is spent watching videos, which is why 86% of marketers use the platform for video marketing.
When figuring out what to post on Facebook, consider adding engaging video content to your list. Ensure your video content is concise, but still entertaining, and remember to include subtitles for the many people who watch video content with sound off.
What to post on X/Twitter
X (formerly Twitter) is a place for conversations. While you can spice up your posts with videos, photos, and gifs, the best content to post on X is good old-fashioned text posts.
X is a place for businesses to interact with customers and cultivate a brand voice. As a result, brands can nurture leads and build better relationships with customers through posts like:
Best times to post on LinkedIn
LinkedIn is a professional social networking site, so it’s no surprise that the best time to post on the platform is 9 a.m. to 5 p.m. on weekdays. Reaching users on LinkedIn is best done Monday to Friday, the typical work week, when people are most active on it.
During the weekend, user engagement drops significantly. But, that doesn’t mean posting on LinkedIn on those days is a lost cause. Check out the best times to post on LinkedIn each day of the week below:
table showcasing the best times to post on linkedin for each day of the week
What to post on LinkedIn
Because it’s a professional networking platform, the best content to post on LinkedIn are posts that are educational and insightful. It’s a place to position your brand as an authoritative voice within your industry, while also making connections with peers and customers (if you’re a B2B company).
starbucks linkedin post celebrating employee achievement
When posting on LinkedIn, consider sharing content like:
Best times to post on YouTube
Fridays from 3 p.m. to 5 p.m. are the best times to post on YouTube. Like X/Twitter, YouTube’s peak engagement times are less predictable and vary from day to day:
table showcasing the best times to post on youtube for each day of the week
What to post on YouTube
When it comes to posting content on YouTube, video content is, of course, king. From full-length videos posted to your channel to quick Shorts, the best content to post on YouTube is entertaining video content.
youtube video from hydroflask
The kinds of video content you post on YouTube will depend on your business, target audience, and more. For example, product-based brands tend to lean toward promotional content that shows off their products, while service-based brands create content like case studies, behind-the-scenes content, and more.
Whatever you choose to post on YouTube, make sure it’s:
Best times to post on TikTok
The best times to post on TikTok vary significantly from day to day. Ultimately, the best days and times to post on TikTok are Mondays at 2 p.m., Wednesdays at 4 p.m., and Saturdays at 8 a.m.
When looking at specific days, the best times to post on TikTok are:
table showcasing the best times to post on tiktok for each day of the week
What to post on TikTok
TikTok is a lot of things. It’s trendy, fast-paced, entertaining, educational, personal — the list goes on! That said, what’s the best kind of content to post on TikTok?
duolingo tiktok the bear parody
The best TikTok content should be relatable to your audience. When possible, take advantage of trending sounds, clips, and filters. If you’re leaning toward educational video content, aim for quick cuts and subtitles so people can watch the video without sound. Encourage video engagement like comments and shares. Above all, be yourself!
