If that sounds better to you than 8 Content Marketing Strategy Examples That Deliver Leads a chocolate donut then keep on reading. This post will show you how to craft a content marketing strategy from scratch and will give you unique content strategy examples from 8 different industries to inspire your next move.
Table of contents:
What makes for a great content marketing campaign?
The 5-step process for creating your azerbaijan whatsapp number data content marketing strategy
Content marketing strategy examples:
SaaS startup
Luxury e-commerce shop
Travel planner
Financial adviser
Web design agency
Course creator
Business coach
IT services firm
Let’s roll!
What makes for a great content marketing campaign?
Before we take a look at the hands-on guide to getting seo leads from your blog content strategies, let’s first understand what makes content marketing successful.
Your content should….
…Solve a problem for your target audience or meets a need they have
You already know that your content chile lists marketing should be geared to your target audience. But did you know that your content will be even more successful (higher engagement and conversions) if it satisfies specific needs for this ideal customer? Give them needed information or the solution to a common problem.
…Have a system in place for getting regular traffic
You can’t just create something and expect your ideal customer to find it. This is where keyword research and content promotion come in.
…Bring visitors further into the buying cycle
Don’t lead people to your site without offering a way for them to engage further. With affordable products, you can include CTAs leading to purchase in your blog posts, podcasts and videos. In the case of longer buying cycles, you’ll want to offer a freebie so they opt-in to your email marketing list.
…Stay on-brand and foster brand loyalty
To have lasting business success, customers have to love your brand. If your brand is confusing and inconsistent, you won’t build up a following. So, any content you create must adhere to your brand guidelines.
The 5-step process for creating your content marketing strategy
How do you create a content marketing strategy? Here’s the process in a nutshell.
1. Identify your target customers
Who are your best customers? If you have multiple customer or user types, which ones have the highest lifetime value? You may have only one type of ideal customer (say, an office manager at a corporation, or you may have multiple — an office manager at a corporation and a small business.
