Getting SEO leads from your blog content isn’t a surefire thing, especially when you’re in a crowded niche and playing against SEO competitors who have been excelling at digital marketing for the past decade.
We feel your pain.
That’s why we wanted to walk you through this afghanistan whatsapp number data hands-on guide to how we ranked a post in Google SERP, so you can see the process end-to-end and try it out yourself.
We’re showing you how we ranked this blog post:
Example blog post
Blog post SEO ranking
While SEO isn’t the only purpose for your blog how to measure the of your promotional content for b2b lead generation content, (blogs also drive website traffic from social media), SEO can help you generate traffic for years to come and increase the ROI of content marketing.
Here are the steps we’re be covering in our hands-on guide to getting SEO leads from blog posts.
Who are your desired SEO leads?
Spot keyphrase opportunities for more SEO leads
Pick the key phrase for your next post
Write your post to satisfy the intent chile lists of the keyphrase
Optimize the metadata and do an SEO check
Distribute your blog post for more SEO leads
Play the long game with getting SEO leads
Who are your desired SEO Leads?
The first step is to be really clear on who you’re publishing for and why.
Content teams at startups are our primary audience. Small content teams are usually not just responsible for blog content, but also other formats like video and podcasts, and they are also in charge of content promotion via social media, employee advocacy, and other methods of distribution.
We recently launched new social media features to help content teams build powerful, multi-channel campaigns.
Even though the launch was recent, we started considering how to get the word out in November, which was five months ago.
We wanted to start talking about the social media
aspects of content marketing and content management, share tips, and showcase our solution well before launch.
To put this into action here’s what you need to get clear on:
Who your audience is
The information they already have available to them
New information you can give them that is unexpected, rare, unique, highly valuable, and/or timely
You should understand not only your audience but the content landscape that surrounds them. What headlines or topics have they seen a thousand times? What would surprise them?
Even if you decide to cover something that’s been covered before, you should put your own unique spin on it.
Spot keyphrase opportunities for more SEO leads
After you know your content audience and what you want to share with them, it’s time to dive into the SEO keyphrase research.
Let’s take “social media” as an example. Mangools shows us that this keyphrase has a difficulty score of 71, which is very hard and nearly impossible unless you have a high domain authority and are going to write something that is drastically more valuable than what already ranks.
Other affordable tools for content teams to use include Ubersuggest and Keywords Everywhere. These will let you conduct keyphrase research without having to spend $100 per month on an SEO tool.
Keyphrase search data
You can add filters to your keyphrase search. I’ve added a max score of “30.”
You can also add volume, word count, and other filters if you want to get more SEO leads.
Keyphrase search filter
Depending on your domain authority, you might want to set the maximum to a difficulty score that is lower or higher than that. If you’re not sure, 25 or 30 is a great place to start.
