B2B lead generation through B2B Lead Generation: A Step-By-Step Guide For Content Marketers content marketing is extraordinarily complex. There are many different channels, format options, and potential topics to cover. Your business might have more than one target audience to complicate matters further.
But if you do it right and write high
-value content, your readers will trust you algeria whatsapp number data and possibly even become the high-quality leads you were aiming after.
Despite the overwhelming possibilities, there is a pattern for content that lends itself incredibly well for generating leads. To make it easier for you, we have broken down content marketing for B2B lead generation into three key stages.
B2B lead generation
Table of content
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The three stages of content marketing chile lists for B2B lead generation
Lead bait: lead magnets like ebooks, webinars, whitepapers, and challenges.
Core content: blog posts, pillar posts, podcasts, and YouTube videos.
Promotional content: social media posts and outreach to your core content.
As a content marketer, your job is to deliver high quality leads to your sales team or your sign-up funnel. Someone on the sales team will convert the lead to a customer, or a product marketer will work to ensure that the lead gets the right follow-up emails on autopilot.
Either way, it is likely not your
job to convert someone into a customer. Your job is to convert them into a lead. That is why Stage 1 is the lead bait, not smaller pieces of content. Once you have high-converting lead bait in place, it’s much easier to know what sort of core content (Stage 2) and promotional content (Stage 3) to create.
Throughout all of these stages, you’ll be researching your audience’s needs and measuring successes in a never-ending reiterative cycle to ensure that your efforts target and convert your audience.
three stages of content marketing for B2B lead generation
Stage 1: Create a high-converting lead bait
Creating a high-converting lead bait is a key aspect of developing a winning B2B sales strategy.
While lead bait might not be the first thing you create when your company starts producing content, it should be the first thing you make when you start prioritizing B2B lead generation with your content.
You can have multiple lead baits. Some B2B content marketing teams create one per quarter, one per month, or even more. However, to simplify things, let’s start with creating just one high-value lead magnet that your audience craves.
