Creating a webshop in WordPress has become quite easy. WooCommerce is the plugin that made it happen. There are other webshop plugins, but it is significant that Woocommerce was taken under the wings of Automattic in 2015. The parent company behind WordPress has been managing the popular webshop plugin ever since. Plugin? Call it an extension, because you can completely transform your website into a webshop with it!
Due to the close connection between WooCommerce and WordPress, the integration is seamless.
Want to know even more benefits of WooCommerce?
It’s free; As with WordPress, there are specific themes available for WooCommerce (although the choice is more limited). You can also have a custom WordPress theme built . Please note that WooCommerce involves a bit more than a regular WordPress website. The costs are therefore higher.
There is a lot of support and documentation available to help you further;
It is quite quick to set up
Choosing a theme
Please note that not every WordPress theme is compatible with Our how to with phone number data is human collected, due to which we provide the most precise database in this niche. Our only intention is to reach your business at the top of improvement by providing you a full database in high quality. Our database is refreshed every week. All how to build phone number list our database are New & recently updated 2024 My all databases privacy policy (GDPR) compliant is so you will get here only low price. WooCommerce. If you are already working with a certain theme, you should check its compatibility.
But suppose you still want a unique webshop. You don’t want one that looks like many others. Then definitely invest a lot of time in personalizing your theme or find someone who builds it to measure.
Think conversion-oriented . Make your ‘buy now’ buttons clearly visible. Don’t be subtle. Tell them what to do: buy.
Also read: Having a webshop created: what should you consider?
Determining the settings
There are quite a few settings you need to fill in within WooCommerce before you can get started. That makes sense: after all, you are building a complete online store. It involves setting up currencies, tax information, shipping methods, locations, accounts, which emails people receive after a purchase, and so on. All important things. There are some basic settings or standard emails that you can build on. It is best to go through all of them carefully, so that nothing goes wrong.
Thinking about shipping options
This is one of those settings that is definitely going to take some time and research. If you have your logistics process figured out beforehand, that helps a lot.
Also follow this part of your webshop closely! There are many webshops that deliver the next day if an order is placed before midnight. And many people are used to that by now. So clearly indicate when people can expect their purchase and make sure it is delivered on time. A smooth delivery ensures that people will continue to buy from you with pleasure.
Photo source: ?? Claudio Schwarz | @purzlbaum on Unsplash
Connecting to a payment gateway
If you want to receive online payments, you need to join a payment gateway. They will handle the entire transaction for you and make sure your customer’s money reaches you. We have already compared a range of payment gateways .
Payments via bank transfer and PayPal are also built into WooCommerce as standard. In the first case, your customer will receive a message with all the details to make a transfer. If you see that transfer arrive on your bank account, you can start the shipment. It is a payment method that takes some time and work, but is perfectly possible. And there is no third party that comes between you and your customer. If you have a PayPal account, you can also use it. That is a convenient way to pay, but not yet generally accepted. Another additional disadvantage: from our comparisons, it appears to be the payment service that charges one of the highest handling costs.
It is therefore recommended to choose a good payment gateway that handles the most common online payment methods (Bancontact and Visa / Mastercard).
Amazing expansion possibilities
With WooCommerce you can do much more than just sell products online. One of the great things is that there are many extensions possible.
For example, you can also use WooCommerce to sell:
subscriptions;
tickets;
memberships;
personalized products;
gift cards;
and much more.
There are also plugins available that make it easy for you to:
to engage in upselling;
compare products;
to make quotations;
you name it!
The opportunities of an affiliate shop
Don’t feel like starting up the entire logistics process of a webshop yourself? Then you can also sell affiliate products with WooCommerce. For example, you have a successful blog about camping and hiking. You suspect that many visitors are interested in purchasing equipment from a well-known shop in that sector. That’s an opportunity! You can register as an affiliate and create your own webshop with their products on your own website.
Then choose “External/Affiliate product” as Product Type and add your affiliate link. People who want to buy a product will then end up on the page of the other webshop and can continue their purchase there. You will then receive a certain percentage on that purchase.
There are even affiliate networks that allow you to upload entire product feeds to your webshop right away. Then you don’t even have to enter those products yourself.
Secure and fast
When creating a webshop, it is essential that everything runs quickly and securely. Even if an external partner arranges the payments, you collect a lot of user data via customer accounts. So make sure your website is SSL-secured . Online shopping depends on trust, so it is reassuring if it says “secure” at the top of the address bar.
Even the slightest glitch during the checkout process can make people hesitate. That’s why your webshop needs to be fast. A webshop is a bit more complex and does a lot more queries than a regular website. Good web hosting that can handle that is therefore crucial.
Photo source: Brett Zeck on Unsplash
International
Another big advantage of a webshop: you don’t have to limit yourself to a specific location. In principle, anyone with an internet connection in the whole world can buy from you. If your webshop is only in Dutch, your target group is limited. Fortunately, WooCommerce is compatible with WPML and you have a tool with which you can add other language versions quite easily.
Protip: If you’re going international, be sure to double-check your shipping methods and regions.
Online marketing
Just having a webshop is not enough. Getting enough visitors there 2024 israel telegram users library resource and enticing them with your products is essential. Your customers don’t just end up on your website. And once they are there, there are still many factors that will determine whether a purchase is made. Online marketing is therefore an important element in making your webshop a success.
Our favorite SEO plugin Yoast works great with WooCommerce. Yoast is ideal for optimizing your products so that they are easily found in Google. To have even more visibility on Google, you can start a Google Ads campaign . For webshops, it is recommended to start a PLA campaign. PLA stands for Product Listing Ads. It means that images of your products are shown at the top and right of the search results.
To start a PLA campaign, you need a Google Merchant agent email list Center account. You need to link this to your Google Ads account. From WooCommerce, you can install a product feed to your Google Merchant Center, so that all your products are nicely displayed. If your products are among those product ads, you immediately have enormous visibility.
Other online marketing options include email marketing , content marketing , social media , and product videos.
Photo source: Lukas Blazek on Unsplash
Google Analytics
Install e-commerce tracking via Google Analytics. This way, you not only closely follow the route through which most visitors find your website; you also see through which channel most purchases come. Create conversion funnels. This way, you can identify at which steps in the purchasing process things may go wrong.
Link the data to your online marketing actions (see above). This happens partly automatically, but also play with Google’s campaign url builder to obtain even more detailed information. This way you can also see which actions were most successful in terms of turnover and therefore require repetition or further development.
