In today’s digital age
online shopping has become an indispensable part of our daily lives. The convenience, variety and time savings of online shopping have created a significant change in the way we approach and decide to buy online. However, deciding to buy online also poses a series of challenges and concerns, causing consumers to consider carefully before making a transaction. So what factors play a decisive role in making a consumer decide to buy online?
Product – factor online purchasing decision .In the context of online sales, when customers do not have the opportunity to directly see, touch, or try the product, describing the product and demonstrating the product quality to customers becomes a major challenge. To solve this problem, there are several ways we can apply:
Shown through pictures
An important way to convey product details is through images. Take multiple angles, focusing on lighting, background, and the shooting environment to create realistic and vivid images. The photos should include product highlights, such as the most notable uses, or information about the achievements and awards the product has won. A product introduction video or user manual should also be added to the description to help customers have a more realistic view.
Certification of quality
In cases where customers cannot directly experience the product, information about the origin, provenance, and reputation of the manufacturer, distributor, representative, etc. becomes the basis for customers to evaluate the quality of the product. By providing product certifications such as quality certificates, origin, or feedback from other customers, you can build trust and motivate customers to make online purchasing decisions.
Price influences online purchasing decisions
In the world of online business, pricing is not just about numbers, but also about how you build value and trust with your customers. When customers decide to buy online, they can easily compare prices between different products and stores, and this creates a challenge when it comes to pricing products.
Price influences consumer purchasing decisions
Price influences consumers’ online purchasing decisions
If you decide to set the price of your product at the lowest level in the market, you can easily attract the attention of a large number of customers. However, attracting customers does not necessarily mean they will buy. Currently, in the online market, the appearance of fake, counterfeit and poor quality products is confusing customers. Therefore, many customers refuse to buy products that are too cheap because they doubt the origin or quality of the product.
However, if you choose to price your product at or above market average, attracting customers requires a different approach. In this case, brand value, outstanding features, and product uniqueness become important factors in attracting customers, rather than price. According to Deloitte research, more than 50% of consumers are willing to pay more for products and services that have unique features, high quality, and better experiences.
See also:
Common Pricing Strategies for Businesses
Price Skimming Strategy to Maximize New Product Revenue
Customer reviews influence online purchasing decisions
Most people’s psychology before making a purchase is often focused on collecting information and product reviews. They often visit websites or fanpages to read news and see reviews and feedback from people who have purchased products from the business. This information is called social proof . A study conducted by Spiegel Research Center found that up to 95% of customers read at least 3 reviews before making an online purchase. Moreover, products with positive reviews have the ability to increase conversion rates by up to 270%.
To build trust and gain positive reviews
businesses need to ensure quality and reasonable prices from the first time customers come to buy. At the same time, build a professional image for the brand through the website and marketing activities, consulting, closing orders and after-sales services. Proactively contacting customers after each successful transaction, asking them about their satisfaction with the product and service, and calling on them to share positive reviews on the fanpage or personally, will help create positive interactions and promote trust from customers.
In case of negative customer feedback, businesses can also quickly find solutions to promptly fix the problem, to protect the brand image in the eyes of customers, and avoid customers sharing negative experiences that affect consumers’ purchasing decisions.
Product attributes are essential in influencing online buying decisions. Because customers are unable to physically interact with items in an online setting, clearly communicating and demonstrating product quality becomes a significant hurdle. We can c level contact list employ a range of strategies to tackle this challenge. If you’re interested in finding out more, don’t hesitate to reach out to us—we’re ready to help you promptly. Additionally, you can visit our website for further details
Return and exchange policy
One of the issues that customers often hesitate when shopping online is that they do not have the opportunity to “see with their eyes, touch with their hands” the product as when shopping directly. Therefore, they may be concerned about handling adverse situations, such as products being delivered defective or damaged.
After considering price, most consumers are particularly interested in return and exchange policies in case of problems. According to Narvar, a market research firm, more than 90% of consumers will shop more frequently from businesses with flexible and easy return policies.
Return and exchange policy
Return and exchange policy
According to Shopify
more than 80% of consumers research the return policy before making a purchase. If there is no return policy or it is unclear, they are likely to abandon the transaction or not continue shopping.
Convenient shopping experience
When it comes to connecting customer service with online business, creating a convenient shopping experience is essential. To do this, you can focus on optimizing your customers’ online shopping experience. This includes fast page loading speeds , making the purchasing process simple and convenient, designing a friendly and easy-to-use interface, and providing online support when customers need it.
Convenient shopping experience
Optimizing your website’s page load speed helps prevent customers from getting impatient and leaving your site, while improving the user interface and experience makes shopping easier and more enjoyable. The ability to interact directly via live chat also enhances the customer experience as they can reach out and get immediate support when they need it.
Various payment methods
To facilitate online shopping, one of the factors what makes a great content marketer? that influence the decision to buy online is extremely important, which is the diversity of payment methods, to meet the needs of consumers.
Various payment methods
Various payment methods
Online shopping offers flexible payment options to meet the diverse needs of consumers. In Vietnam, when shopping online, consumers can choose from a variety of payment methods, such as:Cash on delivery (Ship COD): customers pay in cash or by bank transfer immediately upon delivery.
Online payment:
using e-wallets, bank cards and credit cards.
Installment payment: to stimulate consumer demand and encourage customers to make faster purchasing decisions.
To encourage customers to make online purchasing decisions faster, businesses need to pay attention to many important factors such as product quality, return policies, customer care services, and online payment capabilities, etc. All of these factors play an important role in building trust, satisfaction, and loyalty from consumers. These factors not only boost sales, but also support the building of a sustainable business system on the online platform.
Apply consulting tips to boost the purchasing decision process
Skillful customer consulting not only increases customer trust in the brand but also influences purchasing decisions, promoting a faster aleart news purchasing decision process. Here are some ways to effectively consult customers:
Know how to be silent to create space for customers: When customers approach the product, let them have some time to research the product. Don’t overwhelm customers with too much information from the beginning, give them time to explore before starting to consult.
Genuine advice instead of just selling:
Listen to customers about their needs and desires before suggesting and advising products. Understanding their needs will help you come up with the best solutions.
Advise on the suitability of the product to the customer’s real needs. Don’t focus on selling, focus on helping them choose the right product.
For customers to choose:
Offer 2-3 product or bundle options instead of just offering one item with 2 options to buy or not buy. This helps customers feel they have control and choice, and also overshadows the intention to not buy in their mind.
Show respect for consumers’ purchasing decisions and ensure they don’t feel pressured or pressured into making a purchase.
Ask and listen:
Ask questions to understand your customer’s goals, interests, and needs.
Listen sincerely and become a companion in the process of finding the right product for customers.
Clear and transparent explanation:
Provide product information clearly, completely and without deception.
Answer all customer questions honestly and thoroughly.
No imposition:
Do not pressure or force customers to buy products if they are not ready.
Let them decide freely and comfortably.
Remember, providing genuine advice and creating a positive experience for your customers will help build long-term relationships and instill trust in them.
Applying the above methods can help businesses create an enjoyable shopping experience, and encourage customers to make purchasing decisions faster, helping businesses increase sales.
