General assembly offers ucational courses. Workshops. And boot camps in topics like coding. Digital marketing. Analytics. User experience (ux) design. And software engineering. Their newsletter provides valuable dates and allows users to rsvp to upcoming events and workshops. And they do it in a very minimalistic fashion. Even breaking down dates on a per-week level with a section call “this week’s events.”General assembly’s email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content simply organiz. At a glance. You can quickly see what long-term courses and after-work panels are available to you at the click of a button.
This kind of email newsletter works
Best with an engag audience who is further in the conversion funnel — they’re actively looking for courses. Webinars. Boot camps. And workshops from ga.Are you creating one newsletter and sending it to all of your subscribers? Take a page out of the penguin random house playbook and send more personaliz newsletters. Bas on the information email list that you collect from your subscribers. You can segment your list and provide personaliz content. Email preference centers allow you to get to know your readers on a whole new level.Penguin random house’s preference center
A personaliz send shows people content
A personaliz send shows people content that’s relevant to their interests. After all. You wouldn’t market sci-fi to a romance novel enthusiast. Or vice versa. But how does the publisher know which books the subscriber likes? In this case. Penguin random ALB Directory house sent the subscriber a link to a preference center to select the most appealing book genres. Using that information. All of the newsletters that this subscriber gets are now customiz.
