Once you create a blog post, you don’t need to rewrite it for social media. Simply share the blog post via links on Create content for social media, generating interaction through incisive and engaging copy. The advice is not to leave any social media behind , but to share on as many platforms as possible, based on an editorial plan suited to the audience.
Attract new customers
Each blog post corresponds to a new indexed page, which can be very strategic for SEO. It is always good, in Create content for each article, to find expedients to guide the reader’s initiative , for example suggesting that he Business Lead request a free consultation or encouraging him to download content that can help him deal with the critical issues encountered. Content with a high perceived value is a very attractive bargaining chip with data – even sensitive ones, such as name, surname, profession and email.
Create relationships based on trust
Blog content allows companies to share expertise and skills , as it showcases the value they offer.Blogs shed light on the organization’s preparedness, know-how, and leadership. This perception of the brand’s authority is strengthened if the blog is full of other ALB Directory elements, such as videos, images and insights.Blogs can also be structured to answer potential customers’ most common questions , such as how to use a product. The ability to increase public trust by conveying training and educational content contributes to affirming and improving the company’s reputation . The latter starts a virtuous circle of reputation, since satisfied buyers transform into natural brand ambassadors and supporters of the company.