Therefore, Rachel Clapp Miller , Vice President, Marketing and Content @scender by Force Management, Alex Moore and Ryan Burkett , Senior Partner @Stratagon are the protagonists of the INBOUND22 speech “Do The Right Thing, Not All The Things” . How to identify the right Value Proposition , capable of making us truly unique ? These are just some of the questions that the speakers ask themselves, in a compelling and never banal exchange. Contrasting ideas, but also points of contact, in an explosive mix of pragmatism and disruptive thinking .
The thousand faces of strategic marketing
Let’s imagine we have a mid-market B2B company linked to the world of services. She is new to the industry, but her business email list foundation is solid. What it lacks is good brand awareness, as well as quality leads. How to face this challenge?Therefore, effectively resolve this situation, Ryan proposes a surgical strategy , focused on the knowledge and definition of detailed Buyer Personas . He is convinced that nothing should be left to chance . In fact, the success of any marketing action is based on speed to lead and brand awareness . On the other hand, Alex focuses everything on a broad approach. He tries not to limit himself and to have a broader vision of the market and the prospects that could approach the business in question.
In conclusion…
Strategic marketing is not an exact science. It’s discovery, empathy, courage and dedication. Therefore, A journey that never stops, even when you reach your destination. In a world that evolves every day , with a digital background and innovations everywhere, no stone can be left unturned. We can only dedicate ourselves with passion to the growth and consolidation of our business. Let us not be intimidated by risk and error . Let us not be paralyzed by a short – A Lbdirectory sighted vision . Let’s learn to dream with our feet firmly planted on the ground and our eyes wide open, fixed towards a future that isn’t that far away.
