For example, Publicis Groupe has created a joint venture with French retail giant Carrefour to serve the market in Central Europe and South America. 8. New players in retail media on the rise More and more actors are betting on this business model. Amazon was a pioneer of retail media when it launched its advertising offer in 2013, but in the current market there are a multitude of media that offer this advertising service.
The e-commerce giant is positioned
As the most dominant player in this sector, with a projected share of 37.2%, which is equal top industry data to revenues of $52.7 billion in 2024. For its part, Alibaba is also in a privileged position, but faces an increasingly competitive Chinese market. But, as Horizont points out , unlike Amazon, many of the new operators have a solid physical business, as is the case of Walmart, and can use the associated.
Data to boost their media
Retail actions, which increases its attractiveness in the eyes of advertisers. 9. Consumer ALB Directory products have the greatest recovery potential Consumer products could provide a strong boost to the retail media business; according to a study by Accenture and GfK, the online share could rise from 5% today to between 10% and 15% in 2030.
