What is a tripwire and how to create one: 30 examples of a working tripwire
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Tripwire: What is it and why use it
How does tripwire work
The Difference Between a Lead Magnet and a Tripwire. Why Both Are Needed?
Types of tripwires and examples
What place does a tripwire occupy in the sales funnel?
1. Lead magnet
2. Tripwire
3. Main sentence
4. Profit Maximizer
2 Basic Formulas for Making a Tripwire
ODC Formula: Offer + Deadline + Call to Action
AIDA Formula: Attention + Interest + Desire + Action
Errors when creating a tripwire
Where to place email data tripwire
Why tripwire is a working technique
Choosing an effective tripwire
Top 2 Basic Methods That Will Help a Company Increase the Average Bill
Don’t understand the difference between the two methods?
Bonus – 30 examples of tripwires for different types of activities
How to measure tripwire effectiveness
Ekaterina Chernykh
Content Manager
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Tripwire: What is it and why use it
Tripwire is a valuable offer from a company at a symbolic price or even free, for example, a product sample, useful content, bonuses. It serves as a kind of “springboard” for the consumer – it allows them to “enter” the brand’s ecosystem comfortably, smoothly and profitably.
Enchanted by a free or very cheap offer, customers successfully move through the sales funnel and buy the company’s main product or service. Below we will top home management companies tell you what place the tripwire occupies in the sales funnel.
How does tripwire work
A free or very cheap product is used as a “bait” to interest the target audience and hook potential customers.
A tripwire solves a specific task or problem for the user, gives him real benefit. For example, useful content, a discount, etc.
Thanks to the tripwire, the user gets ch leads to know the company, gets a positive experience of interacting with it and begins to trust it.
Having solved the client’s initial problem, the tripwire prepares the ground and creates demand for larger and more expensive offers.
