An active funnel of strong business leads is essential for any B2B business that wants to achieve growth in 2025.
Content marketing, SEO, social media presence, email marketing, and referrals can all bring in golden organic leads, however, it’s undeniable that manual lead generation in business can be grueling. It’s time-consuming and there’s no guarantee that it will always pay off.
So, why not outsource it? We live in the age of technology, and there are a number of companies providing software and solutions that can help you ramp up your sales and get an edge over your competition by buying business leads.
Read on to learn about the best lead generation platforms and business lead vendors that you can use to increase your sales in 2025, with more information about the benefits and risks of buying business leads later in the article.
Business leads platforms and vendors list
Disclaimer: This comparison is intended for guidance purposes only and has been provided in good faith and to the best of our knowledge using the information available at the date of publication. All ‘Trademarks’ are the property of their respective owners. We are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any trademark holder referenced herein.
1) Leadfeeder
Leadfeeder offers industry-leading lead generation software that supplies, qualifies, and even helps you reach out to the best possible B2B leads.
It works by identifying every person who clicks on your website, plus the company they work for and their role in that company. This allows Leadfeeder to gauge both the level and the type of interest that visiting companies have in your business.
It uses these insights to accurately qualify each lead and present them to Denmark Email Data your outreach team. It also supplies crucial insights about each lead, such as their behavior while on your site and the outreach approach that may work best for them.
Leadfeeder demand generation tool
Pros:
Capable of generating many business opportunity leads for your needs
Extremely accurate lead qualification, allowing your teams to prioritize the most promising leads
Increases conversion rates through increasing lead volumes, accurately qualifying leads, and providing useful lead insights
Flexible pricing per business needs
Used by over 60,000 marketers, salespeople, and agencies
A proven way to beat competitors to sales
Easy-to-use, intuitive platform
Huge range of integrations, including Salesforce, Pipedrive, Hubspot, and more
Helpful, friendly, and diligent customer support team
Ranked #1 for data quality by G2
How much are Leadfeeder business leads?
Leadfeeder’s pricing is based on how many companies the platform identifies per month. Customers can opt for free or paid tiers, depending on the filters, integrations, and amount of data they require. Leadfeeder customers can pay annually or monthly.
What do Leadfeeder customers say?
“With Programmatic B2B, our clients win on transparency. The marketplace is crowded with expensive solutions that sometimes work, low-cost value propositions that deliver low-quality leads at scale, and a few tangible benefits that are often difficult to apply for SMBs. Leadfeeder has enabled us to measure real engagement and help our clients’ marketing teams deliver essential supply to the front-lines for new business development”.
– Chris DeMartine, Founder @ Programmatic B2B
2) Cognism
Cognism is a lead-purchase platform that offers contact details if you want to get a lead or two.
Cognism users can expect to receive verified phone numbers, email addresses, and direct-dial details for new prospects. Cognism will also enrich the data you provide (for example, LinkedIn profiles) with phone numbers and email addresses.
Cognism offers a range of integrations. Users can transfer lead profiles into Salesforce and other outreach platforms to quickly begin the sales process.
Pros:
87% success rate in providing verified mobile numbers
Provides high quality B2B data
AI search feature
Regularly checked and cleaned database
Easy-to-use interface
Pricing:
Cognism offers a two-tier subscription service: Platinum and Diamond. Contact Cognism for full details on how the pricing system works.
3) Kaspr
Kaspr is an extension that allows you to manually pull lead data from platforms like LinkedIn and build lists within Kaspr. While it doesn’t generate leads within the platform like other tools on this list, it is a handy list-building tool that enriches the data for each contact on its leads lists.
Kaspr is a Europe-specific platform, but it can be useful for companies wishing to build an international network without falling foul of the GDPR.
Kaspr works on a credit system, which makes it easy to use on a pay-as-you-go basis.
Some smaller companies may find this a lot simpler and easier than the subscription models offered by larger platforms.