We made a post at the beginning of February about the deactivation of Google Optimize and options for A/B Testing and Personalization. Tools where we talked about some alternative tool options. Among which Optimizely. Now we are happy to announce that we have officially become a partner of Optimizely. The […]
Daily Archives: August 27, 2023
45 posts
E-commerce in Brazil and in the world is still evolving and growing, even after some stagnation in the post-pandemic period. In Brazil, according to a survey by ABComm, by the end of this year the segment should move around BRL 186 billion (growth of 9.5% compared to 2022). In the […]
Aplan to improve both, rather the vague “let’s do great things” company line that no one really understands but just nods at. Example of Experience in Action In just about every Consumer Reports survey Apple comes out on top for customer satisfaction. Apple, whether you like their products/”culture” or not, […]
Your Product In a recent post Ihe benefits of business model along with some functional ways to achieve productization. A product, in and of itself is really only 1/2 of what you are selling to your clients. The other 1/2 of the equation is the “experience”. It sounds a bit […]
Matching to deliver it. Marketing, and SEO in particular, used to be about getting people over the threshold. Today, businesses have to work harder to differentiate themselves and a sound way of doing this is to deliver on promises made. So the value is in the experience. Why do we […]
Make a list of such questions. These are your article topics. You can glean this information by either interviewing customers or the business owner. Each of these questions, and accompanying answer, becomes an article topic on your site, although not necessarily in Q&A format. The idea is to create a […]
And divide the nefits by the cost to arrive at value. Market determines and communicates that value. This is the step yond keyword match. When we use keyword match we’re trying to determine intent. We’re doing a little demographic breakdown. This next step is to find out what the customer […]
Our collective knowlge by re-warm and serv the same old dish that wasn’t very good first time it was serv? Don’t you have ranks to check instead? There is No #10. But that’s what everyone does writes a “Top 10 ways…” article where they will force the examples until they […]
If they are interested in the traditional way of doing business, interact with them that way. However, stay up to date on the progress of the metaverse and think about how your business can participate in the future. 5. Be adaptable, the metaverse changes all the time, and while that […]
Out by an entity who is actively try to keep visitors from com to your site? Can you imagine that happen in any other business environment? Can you imagine Nike market department go for a one day train session in Adidas HQ to help them sell their sneakers tter? Repeat […]
