We made a post at the beginning of February about the deactivation of Google Optimize and options for A/B Testing and Personalization. Tools where we talked about some alternative tool options. Among which Optimizely. Now we are happy to announce that we have officially become a partner of Optimizely. The […]
Buy Special Database Service
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E-commerce in Brazil and in the world is still evolving and growing, even after some stagnation in the post-pandemic period. In Brazil, according to a survey by ABComm, by the end of this year the segment should move around BRL 186 billion (growth of 9.5% compared to 2022). In the […]
Customer segmentation is the process of dividing a customer base into groups based on common characteristics. These characteristics can include demographics, interests, behaviors, or even purchase history. By segmenting their customers, businesses can better understand their needs and preferences, and deliver more relevant and personalized experiences. Personalization is the process […]
Personalize SMS content is a powerful way to connect with customers and drive engagement. However, it’s important to align your personalized SMS content with your broader marketing and brand messaging. This will help ensure that your messages are consistent and on-brand, and that they resonate with your target audience. Here […]
Sure, here are some of the benefits of using automate personalization tools for SMS marketing. Increase personalization: Automate personalization tools can help you to personalize your. SMS messages to a greater extent than you would be able to do manually. This can make your messages more relevant and engaging to […]
Personalized SMS content is a great way to increase customer engagement, but how do you know if it’s actually working? Here are some ways to measure the effectiveness of your personalized SMS campaigns: Open rate: This is the percentage of people who opened your message. A high open rate indicates […]
Personalized SMS content can be a powerful way to re-engage inactive or dormant customers. By sending messages that are relevant to the customer’s interests and needs, you can remind them why they loved your business in the first place and encourage them to come back. Here are some tips on […]
Real-time data plays a critical role in delivering timely personalized SMS messages. By using real-time data, businesses can send messages that are relevant to the customer’s current situation and needs. This can help to increase engagement, improve customer satisfaction, and boost sales. Here are some of the ways that real-time […]
Sure, here are some tips on how to use personalized SMS content to promote customer referrals and word-of-mouth marketing: Start with a strong call to action. What do you want your customers to do after they receive your SMS message? Do you want them to refer a friend, share your […]
Strategies for personalizing SMS content during seasonal or holiday promotions Seasonal and holiday promotions are a great opportunity to personalize your SMS content and reach your customers with relevant and engaging messages. By using the right strategies, you can increase brand awareness, drive sales, and build stronger relationships with your […]
