Your website is not a silo. Marketers should utilize many other channels to maximize their lead generation efforts . In this sense, a channel can be a retail store, a website, a social media platform, an email, or a text message.
The goal is to make it easy for buyers to research, evaluate and purchase products in ways that are most suitable for them. It’s all about having the right marketing mix.
In this final chapter, we will briefly cover some channels that help generate the most leads for businesses.
23. Blogs attract leads
Companies that blog 6-8 times a month double their lead volume . This proves that blogging is a very effective channel for lead generation.
Include hyperlinks to landing pages in each blog post , as well as a nurse database prominent call to action .
24. Provide answers and solutions to your leads and customers
Companies with blogs produce an average of 67% more leads per month compared to those without a blog. Therefore , it is important to develop a good content strategy using this channel.
Start small and build out
Your content offerings: Find out what your customers are interested in; answer the most common questions your team receives in your first blog posts.
Plus, you can easily repurpose blog posts Todo sobre os códigos de área 024 | Nimega into guides and videos.
For example, on the mbudo blog we talk about Digital Strategy, Inbound Marketing, CRM, HubSpot features, etc.
25. Strengthen your authority and reputation
Marketers who prioritized blogging received 13X more ROI than japan data companies that didn’t in 2019. According to Single Grain, 68% of respondents say a blog adds credibility to a website. So use content to build a relationship with followers, position yourself as an expert, and showcase your skills.
Your blog content provides strong evidence of your industry knowledge and the unique features of your products and services compared to your competitors.
