Most businesses that have found a way to sell have their favorite channel. It’s the one that works best for them because it allows them to acquire new customers at the lowest possible cost. You may have doubts about what I mean when I talk about channels and you don’t dare to ask. So I’m going to take a risk and tell you something that you may already know. Marketing ChannelsPhoto rights by Fotolia Channels can be divided in a simplified way into online and offline . These can then be analyzed in more detail. Within the Internet, we would have to differentiate between social networks, paid advertising, e-mail marketing, content marketing, etc.
Each subchannel can be divided into its roots
Within paid platforms we would have Twitter Ads, Google Adwords, Facebook Ads, LinkedIn Ads, etc. Even if we have several agencies that manage our SEM campaigns, the results would not be the same and would vary depending on the quality of the provider’s service. Contents [ hide ] Step 1 : Expand your online and offline channels 2 Second step: steal customers from your competition 3 Third step: explain to the world that it needs you Step 1: Expand your online and offline channels Most advertisers don’t understand one simple thing.
The acquisition cost of your best channel
cannot be replicated in any field. If it’s the one that works best for you, there must be a reason. You can’t take the €0.30 it costs you to generate a contact with Facebook ads as a reference and think that you can get the same data with Google Adwords. Each channel is different but they all have something in common : they have a ceiling. You cannot invest endlessly in AdWords and expect the acquisition cost to remain stable.
There will come a time when the keywords
that convert the best no longer bring you new visitors and you have to expand the range to less related topics. This is when the acquisition cost rises. At the same time, it is a sure sign that you need to change channels. The first key is to increase the range bulk lead of where you promote yourself. If you are only investing in Facebook Ads up to now, it might be a good time to study Google Adwords and vice versa. If you are already taking advantage of all the options available on the Internet, it is worth exploring the possibilities of offline marketing.
Step 2: Steal customers from your competition
Once you are present on all channels, you need to look for alternatives. In the end, your target audience is divided into “available” and “busy” potential how many projects can be carried out in parallel customers. The second group is the one that your competition has managed to attract before you. To succeed, you have to have an attitude that does not accept the status quo . Just because someone is not your client today, does not mean they cannot be tomorrow.
You have many opportunities:
Many are with the competition because they don’t know you exist. There are always dissatisfied customers who do not change out of laziness (insurance companies are a good example). Seduction and creativity are your best friends. Marketing is a perfect weapon to “steal” customers from the competition with strategies like this one . If war is your usa whatsapp number data thing and not guerrilla warfare, then you can also apply concepts like this in an “old school” style, although I don’t recommend it as a first option. Step three: tell the world that it needs you Ok, the world is a bit exaggerated but let me explain the idea behind it.
The vast majority of entrepreneurs
only set themselves the goal of reaching potential available customers. The idea of stealing customers from the competition does not occur to many people because it seems to be more complicated (or unethical?). There is a group within the target audience that is 100-1,000 times larger than the one we are currently working with. Do you want to know what it is? I’ll tell you, it’s simple. They are all those people who do not need you today because they have other needs. The great challenge is to make them create this desire for your product.
It consists of creating a need from
scratch that does not yet exist today . The vast majority of entrepreneurs never get to this point because they already fail to reach what they should be potentially interested in (and it’s not surprising because it’s not easy). Companies like Salesforce had to start with this third step, which is the most complicated of all. that will make them hire you in 6-12 months. Expanding channels, “stealing” from the competitio.
