We continue with the series on how to get subscribers for your blog . This time we will analyze different types of content that convert especially well for this purpose. There are a couple of basic principles to keep in mind: Content HookPhoto rights by Fotolia Any content you publish is a showcase for a new reader that influences their decision to come back more often. A user does not necessarily always sign up on the first time and some will never do so.
There has to be a strong incentive to
do this with these users. You need to create positive expectations about the future. A long-term subscriber is swayed by today’s content but is drawn in by their expectations of what you’ll do tomorrow. These are the contents that, based on my experience over the last 10 years, tend to have the greatest conversion potential. This content serves several purposes. For one, it helps you build the foundation for your blog . Each topic has pillar content that allows a beginner reader to get started more quickly. It serves as an introductory guide that can be referred to frequently in case more advanced topics are covered.
This content gives a lot of credibility
to the blogger because it shows that he knows how to speak about the topic with criteria. Typically, these are articles with more than 2,000 words. They do not always generate conversions immediately, but they are essential in the preliminary phase to generate australia whatsapp number data trust. Hook content: e-books , webinars , podcasts , etc. I’m not telling most of you anything new when I say that it takes an incentive to convince a reader to give you the most valuable thing they have: their email address . Luckily, this is a topic I’ve covered in the past. Creating engaging content isn’t that complicated.
I recently introduced a new type of content that combines the interview and webinar formats. I’ve named it webivist . I’ll let you know if it brings the expected results. Series of articles If you often have doubts about whether it is better to write severa how to advertise offline if you have a local business short posts or one long one, your perfect solution would be to create series of articles. This allows you to divide long content into several installments with the aim of creating positive expectations for the future .
An additional incentive is the final creation
of an e-book once the series is completed. This would only be given to people who have subscribed to your blog. If you want to learn more about this topic, check out this post . Experiments or surveys Experiments like this can be a hoo bulk lead generate recurring traffic to your blog. The more frequent the visit, the more likely someone is to subscribe. There is also a point where it drops again because there is a type of user who never subscribes to anything.
Curiously I am part of this group
A survey like this can generate curiosity about what other people have answered. If you do it right, you get the same result: recurring traffic to your blog or even a direct subscription so they don’t miss out on the results (the same applies to experiments, by the way). Creativity has no limits. You have to think beyond and find new formats that can generate
