Curiously, it had not occurred to me to touch on this subject, even though it seems obvious. So, based on his text and bringing my own experience to the subject, I have created the Spanish version (without this necessarily being a literal translation of Jon’s original content). Contents [ hide ] 1 What is a conversion when we talk about Facebook Ads? 2 Factors you need to control when achieving conversions 2.1 Value and differentiation of your product 2.2 Audience segmentation 2.3 Banner design 2.4 Landing Page Optimization.
What is a conversion when
we talk about Facebook Ads? The subtitle may seem a little confusing as it gives the impression that conversions on Facebook are different from those in the rest of the advertising world. In reality, they are not. We have two types of conversions: Conversions denmark whatsapp number data to get registrations : these are the ones that are most “easily” generated on Facebook. Depending on your topic, you can generate leads for between €0.10-€1. The subsequent profitability will depend on your talent and experience in activating these contacts to achieve the necessary level of trust required for a sale. Conversions to achieve sales : these are more complicated.
The most appropriate type of campaign
to achieve this is retargeting . At the audience level, you choose those people who have previously visited your website or have even bought from you previously. The two types of conversions described above are part of the field of macroconversions. Those who work in the field of web analytics also study the microconversions that usually appear bulk lead beforehand. These can be a visit to the “about us” page, the download of a catalogue or the sending of a contact form. Take a look at Tristán Elósegui’s post if you are interested in learning more about this topic. Factors you need to control when achieving conversions It can be very frustrating when you read everywhere that Facebook Ads are great but you are not achieving the desired results.
This can mean that you are not generating
conversions or you are not achieving the desired cost per lead . Probably one of the following factors is failing you. Value and differentiation of your product It is usually the most obvious to an outsider, but you as the parent of the child may not be able to see the defects your baby has. You may also have a problem with the perceived value that is less the webinar interview – a new type of interactive hat you really contribute. Maybe you haven’t given yourself time to sell solutions instead of products . It may also be that your market is too competitive and that Facebook Ads is not the right channel to help you emphasize those factors that differentiate you. When making the decision to create one niche or another, the level of competition from advertisers on
Giving a “like” is too easy to use
as the main criterion for targeting a campaign. Especially if you are aware of how these are generated artificially . In addition to interests, the probability of purchase is also relevant. Sociodemographic factors such as the unemployment rate by province or type of online user can play a role here. Not everyone buys on Facebook. My mother also came to this social network a couple of years ago, but she would never be able to buy something in an
