KPIs in social networks: How to measure objectives in social media
In social media, measurement is key to determining the success of our actions. In social media or in any other discipline of digital marketing ( seo positioning , e-mail marketing, advertising campaigns…) without objectives we will be doomed to failure . For the simple reason that we will not really know what we are investing for or what return we are obtaining. Therefore, They must be achieved in a specific period thanks to the strategy that we will define for it. Measurable. Otherwise, we will not know if they are being fulfilled. Defined in time. Establish a specific period for its achievement. Realistic. That is, they can be fulfilled based on our resources and the actions to be executed.
Social Media Marketing Objectives. How should they be?
Its translation would be “Key performance company data indicator or management indicators.” that is, metrics that help us identify the performance of a certain action. Definition of the main social media kpis scope. Number of people who have seen the publication of a social media profile on their screen. Conversions . Action of achieving a previously defined objective in google analitycs. Therefore, Average duration . Average time a user spends visiting a website or viewing a video. Engagement. Percentage of user interaction with published content (videos, links, images…). Therefore, In social networks, the fact of achieving commitment with our community of users. Fan or follower. User present on a social network that follows a brand, company or other user motivated by the interest aroused by the content they share. Impressions.
What are KPIs or key performance indicators?
Number of times a post on your page is displayed. Therefore, whether it ALB Directory is clicked or not. Users can see multiple impressions of the same post. Frequency. . Interaction . Data or opportunity to contact a potential client. Mention. Action in which another user cites or references another user. Web sessions. “set of actions” that “a person” performed using a “specific browser” on your website, “in a certain time. Bounce rate. Session that only triggers a request to the analytics server, for example, when a user opens a single page on your website and then exits. Therefore, Average viewing time . Average time that users are consulting content. The only users. Number of different visitors come to our website. Sales. Action in which a user acquires, through payment, a service or product on a website or social platform. Web visits . Number of visits that a website has received. Visualizations.
So don’t be afraid to make mistakes and as
Lorem ipsum So don’t be afraid dolor sit amet, What is the difference between a landing page, a sales page and a home page? Which program should you use to create a sales page? enough white space where the eye rests few pictures and different elements lists and subheadings.
Although the economic situation in
What tip will you take on next? unnecessary mistakes on the sales page (and how to fix them quickly) For making online courses / e-books | 0 Comments | Tiia Konttinen In this post, I will tell you 5 unnecessary mistakes on the sales page and quick tips on how to fix them quickly. Does it seem like the store doesn’t want to open and sales are dwindling latest database day by day? You are not alone. Finland is challenging, it does not mean that you do not have enough customers. They just have to be found and told the right things to buy what you have to offer them. If you are wondering what a sales page is and whether you should write one, you can check out the posts below, where I go through the topic in more depth: What is a sales page and why is it an essential part of your sales funnel?
In Content Academy, we’re going to
However, it’s important to remember that conversion improvement can be a never-ending quagmire. So remember to stop sometimes and be satisfied with what you have already reached. A 5% conversion is an excellent achievement and you will already do much more business ALB Directory with it than a 2% conversion. How you succeed: So stop for a moment, enjoy easier trading and save money for future advertising campaigns A 5% conversion is very good and you can then focus on driving more people to your sales page. Thus! Now you know how to write a sales page that will definitely bring in sales.
Because when we get more people to
You can try to use the gimmicky threes of copywriting, but if their style differs a lot from your own, the result will be a herring salad-like sales text that does not inspire you to buy. The worst thing you can do with your own sales page is that when customers meet you for the first time, they have to say that the image they have of you doesn’t match what they’ve read . Those people who are attracted to your style will become customers. Only you can be you. How do you fix this? to suit it. Make sure that the same style is also visible in the company blog, newsletters and social media. 5 | The text is too boring People don’t want information.
Define your own Tone of Voice and edit the sales text
You can try to use the gimmicky threes of copywriting, but if their style differs a lot from your own, the result will be a herring salad-like sales text that does not inspire you to buy. page is that when customers special data meet you for the first time, they have to say that the image they have of you doesn’t match what they’ve read . Those people who are attracted to your style will become Your task is to lead the customer by the hand through the entire purchase process. Therefore, the text of action prompts should also be “from me to you”. How do you fix this? I’ve been teaching for years that “start here” is one of the best ways to get clients to take action: Click here to start losing weight Start gentle yoga for back wellness by clicking here 5 pointless mistakes on the sales page 4 | The emotional level varies in the text of the sales page Two problems can arise at this point: You start to emphasize the negativity and soften the style the further the sales page progresses Or you use an aggressive approach but emphasize that you are a gentle coach The style that is most natural to you should be visible and heard on the sales page.
The worst thing you can do with your own sales
When the customer understands how much help he gets with your product, it doesn’t matter if the price of the product is €100 or €5,000. If the customer wants it, he finds the money and buys. How do you fix this? Add the price clearly below each button. Sales page Masterclass 3 | We play around with the call to action The only function of the call to action is to get the customer ALB Directory to act, i.e. to press the button and go to the checkout. The text of the call to action should be consistent and simple so that the action is pleasant to perform. Prompts to action that speak from the customer’s mouth (eg: “Yes! I want to save money and become wealthy” ) work a little worse than those that prompt the customer to act. When the sales page talks “from me to you”, i.e. from the entrepreneur to the customer, suddenly the customer has to turn his attention to himself and “speak with his own mouth”.
What a sales page means is that you’ve
Know your own customer The style, structure and angle of the sales page have a significant impact on the atmosphere of your sales page. When you know and know your own customers better than they know themselves, you know how to write text that interests them and resonates with them without manipulation. Remember that your dream client is not a 25-65 year old woman who lives in the city. A dream customer is one person. who can relate to the content will buy your course, coaching or service. How you succeed: do regular market research compile questions that your current customers ask research what kind of problems and challenges your current customers had before they became your customers interview customers In the content academy, I give you ready-made questions that will help you figure these things out. 2.
When you write a sales copy for him everyone
How do you fix this? Create a USP for the product and create a sales message from it. 2 | The price is hidden Up to 90% of customers hate the fact that the price is not visible on the sales page . This also causes people to click themselves to checkout but then leave without making a purchase. This distorts the statistics, making decision-making difficult. If you’re new data worried that people won’t buy a product because the price is displayed on the front page, the problem isn’t the price or how much it is. The problem is that you still don’t know how to tell about the product in such a way that the price loses its meaning.
The sales message must be so
At this point, the visuals should be thrown in the trash and focus on making the text easy to read and understandable. 1 | The sales message is not clear. There is a clear difference between marketing and sales. The task of marketing is to arouse interest in you, your company and your products. The task of sales is to get customers to buy . So don’t focus on marketing on the sales page, but on selling. When the marketing is done correctly and long-term, the sales page’s job is only to close the ALB Directory deal. There is no need to use any gimmicky triplets, cliché advertising slogans or a manipulative style. clear that if a 13-year-old reads it, he will immediately understand what is being sold.
Question is how do you write a sales page that
Test things a little bit at a time I know this is boring and boring. But if you think about the very first car ever built and compare it to today’s cars, the differences are significant. The first version is not perfect, but with small changes it can be polished to almost perfect over time. It is worth making changes a little at a time also because you know which changes will bring results. Sometimes the changes bring no results at all, and sometimes the results weaken. is much easier to go back one step than to think about which of the 17 changes caused the results to deteriorate. How you succeed: test one or at most two things at a time document the changes and results in e.g. Excel take the time spent on the sales page as a new statistic (Google Analytics) and investigate whether there are any tips on where people leave the sales page you can also take advantage of programs like Crazyegg or Hotjar . 5.
These are also important learnings and it
The good thing about testing two different versions is that you quickly learn to see which differences make people buy and which make people leave your sales page. How you succeed: In order to trust the results of the tests, direct new database at least 100 people to the sales page, then see the statistics (CTR and conversion) compare the results and choose the sales page with better results. If the statistics show that the CTR of one sales page is better but the conversion of the other is better, combine the third of these two sales pages and test it with one of the two. redirect 100 people to the sales page again then see the statistics (CTR and conversion) compare the results and choose the sales page with better results. 4.
Write two different versions Write
Test style, emotions and angles We can always assume things, but the surest way is to test. What style appeals to your potential customers, what emotions make them react? head? These are important and surprisingly ALB Directory easy to figure out. How you succeed: make social media posts with different styles, emotions and angles see which posts are most commented, saved and forwarded form a picture of what appeals to your potential both long and short sales text. You can also write two different versions and do an A/B test to see which one gets you more purchases.
Gamification: The best games to build loyalty on social networks
For any digital marketing professional, it is necessary to ALB Directory know new formulas that help us enhance engagement on social networks. Users connect to social networks, among other things, but mainly to entertain themselves and have fun. And those companies that want to earn their trust have to look for new formulas, through their social media team, to achieve this. For this, gamification is a strategy with great potential. Let’s see below what it consists of, what objectives we can achieve, how to plan a marketing action of this type and different types of gamification mechanics or games. Social media gamification index [ hide ] what is gamification? Gamification in social networks is a content strategy that transfers the mechanics of games to social networks with the purpose of improving engagement . This type of content is very attractive to users, thereby improving their loyalty. Gamification on social networks is a strategy that will help us build fan loyalty.
What is gamification?
Gamification allows us to create games on social networks company data that generate interaction and commitment in an audience. A strategy of great value for food, leisure and fashion companies especially. How to plan a gamification action? Planning a gamification action, like any other digital marketing action, requires following a process. It is the following: objective . What do we want to achieve with this strategy? Improving engagement, leads, brand awareness or having users generate content are some of the most common. Target audiences. You have to define which audience you are going to direct your gamification or game action to. Mechanics . As in instagram , facebook or twitter giveaways, the simpler the mechanics are, the better. The incentive. To achieve greater participation, it is recommended that there be an incentive, but it is not essential. I have made countless publications of this type that have worked very well without any complaints. Remember that we are on social networks to have fun! Copy writing.
How to plan a gamification action?
The texts must be persuasive and always encourage the user’s ALB Directory participation by appealing to their “I”. “You can win” is not the same as “You can win.” creative design. Make a simple but attractive design. Avoid saturation of elements and colors. In web design less is more. Dynamization. Publish the game as indicated in the social media content agenda and don’t forget to interact with followers. We also recommend promoting it on other networks, web and/or e-mail. Reminders . It is important that with stories you remind your followers that the game is active and they can participate. Results measurement. Before starting the game, establish the kpis that will measure the results of the action. And once finished, measure them and make a qualitative as well as quantitative assessment.
Social selling: What is it and how to implement it?
Sales models have evolved as a consequence of changes in consumer and purchasing habits. It makes no sense today to continue betting on traditional sales methods such as the “Cold door” or contacts. Now a new sales model is impose base on three fundamental pillars . We are talking about social selling. If you want to know what it is and how to apply it in your business model, we will tell you in this article. Social selling selling through social networks is not something that can be handled empirically. it is necessary not only to maintain a commercial profile on social networks , but also to previously make a social media marketing plan where the strategy to be followed is established and thereby ensure success from the beginning.
What is Social Selling?
When we refer to social selling we are talking about executive data a marketing strategy in which the use of social networks is integrate, not simply to sell on them This strategy allows sales staff to ensure early and friendly contact with the buyer. Its purpose is to establish a brand image where the company has shown as a leader and reference in its area. Customers are becoming more interactive, active and critical every day. They don’t want to buy a product. They want to gain an experience. they are looking for an expert in the sector who offers solutions to their needs. compete with the leaders in our sector achieving brand reach and recognition is now more achievable thanks to social selling strategies , Determine the type of content to transmit it is key to analyze, through the different measurement tools,
How to implement a Social Selling strategy?
Measure the competition from the beginning networks not only ALB Directory allow us to know our target audience better, we can also monitor the type of communications that the competition handles and design an even better sales strategy or with a different approach. Increase brand reach since its creation if something characterizes social networks, which can be trust. Integrate current topics. Even some crms allow you to connect different social networks on a single platform. facilitating the communication process in order to maintain a personalized conversation with each of the prospects at all times and carrying out adequate customer management.
Instagram stories: Everything you need to know
On the occasion of the 11 years of creation of one of the social networks with the largest number of active accounts in the world, instagram ; in this article we are going to explain some of the most relevant aspects of one of its most popular tools, stories . Knowing them will be very useful to improve your marketing and communication strategy on this social network. First of all, I want to take a look back at these 10 years, and see how it has evolved. Yes, 10 years, and it seems like yesterday. Time passes very quickly, and even more so in the world of social media. 2010. On july 16, instagram was created. It was kevin systrom, co-founder of instagram with mike krieger, who published the first person to upload a photograph . But it was not until october 6 , 2010 of that same year when it was available for android and windows. 2011.
The most relevant milestones in Instagram history.
It already has one million accounts. 2012. Facebook executive email list decides to buy it for $1 billion. 2013. Until july of this year, it was only possible to publish images. It is from this date that it is now possible to publish videos. Of course, no more than 59 seconds. And at the end of this year, direct messages between users appear. 2014. It is already beginning to be one of the fastest growing social networks. Ends the year with 300 million active users. 2015. Boomerangs appear . A functionality that at first could have been funny, but now it is little used. It was the novelty. 2016. A year of many changes. Changes in the order of viewing publications, change in logo design, stories appear and the possibility of live broadcasts. 2017 .
What are Instagram stories?
In march, stories go one step further and it ALB Directory is possible to locate them, add hashtags and create augmented reality effects through filters 2018. Intagram offers the possibility of uploading longer videos with igtv and including music in stories. It was even said that with this new functionality it intended to compete with youtube. 2019. Instagram shopping arrived . Tool that I already explained in this blog. 2020. And this year the most important novelty has been the reels . A format that offers users the ability to create and discover short videos of up to 15 seconds. Something very similar to tik tok. It has also removed the ability to see the number of interactions on third-party posts. 2021. Up swipe up disappears and the link sticker arrives in stories
Knowing the target group when you know
Which can lead to better sales results. When a company provides valuable content. It helps customers better understand the company’s products and services and solve any problems they may have. In addition. Content marketing can help companies stand out from their competitors and build a strong brand. E-mail marketing email marketing is where a company sends emails to potential or current customers with the aim of promoting products and services or maintaining customer relationships. Email marketing is one of the oldest and still the most effective forms of digital marketing. Email marketing can include. For example. Newsletters. Campaign offers. Invitations to events and customer surveys.
A digital marketing strategy
In addition awareness and promote the africa email list company’s reputation. Content marketing content marketing means the creation of different contents. The goal of which is to attract and engage the target audience. Content marketing is bas on the idea that customers want more than just an advertisement decisions. Social mia posts. Videos. Podcasts. Infographics. And webinars. The content can deal. For example. With the company’s products and services. But it can also be relat to broader topics that are of interest to the target audience. Content marketing helps companies build trust and engagement with their target audience.
Such as blog posts
Which increases advertising costs. Social ALB Directory mia marketing social mia marketing means the marketing of a company or organization on social mia platforms. Such as facebook. Instagram. Tik tok. Twitter. Linkin and youtube. Social mia marketing can include. For example. Publishing advertisements on social mia. Sharing and publishing content on the company’s profile. Uploading images and videos. And using social mia channels for customer service and interaction with customers. Social mia marketing offers many benefits directly and quickly with customers and increases customer loyalty and effective way to advertise products and services to the general public.
The journey is really long if there is no goal
Meaning companies only pay the company’s website. In keyword advertising. For example bas on the user’s location. Device or time zone. Keyword advertising is an effective and increase traffic on websites. The advantages of keyword advertising also include accurate measurement and analysis of advertising. Which helps companies to optimize advertising and improve its effectiveness. In keyword advertising. It is important to choose the right keywords and optimize the ads so that they are effective and generate results. The downside to keyword advertising is the fierce competition for certain keywords.
Way to reach potential customers
Search engines are constantly europe email list changing their algorithms. So it’s important to keep up with the changes and update your website as ne optimization also do not appear immiately. But require of . Search keyword advertising (sea) search engine advertising (sea) means advertising in search engines such as google. Keyword advertising advertising displays on search engine search results pages with certain keywords that users are searching for. When a user performs a search using a keyword chosen by the company. The company’s ad appears on the search results page. Usually at the top or bottom. Before the user sees the organic search results. Keyword advertising is performance-bas advertising.
Works by companies buying
Search engine optimization (seo) search ALB Directory engine optimization (seo) is a form of digital marketing that aims to improve the visibility of a website in the organic. I.E. Free. Search results of search engines. So the goal is to make the website rank higher on the search results page and thus increase its number of visitors and traffic. Search engine optimization includes many different factors. Content. Technical functionality. One of the most important factors is content optimization. That is. Ensuring that the website contains high-quality and relevant content that answers the questions and nes of users. Search engine optimization is long-term work that requires continuous monitoring and optimization.
