The Transition From the Digital World From Web

get featured snippets easily, you will be reaping great benefits in the future. You’ve probably heard some version of this expression at some point: whenever there’s a major transition in a market or society, it opens up a lot of new opportunities for companies and a lot of new wealth is created. The transition from the digital world from web1 (which is already behind us) to web2 (where we are mostly right now) and to web3 (where we are head) is exactly such a transition. And wsi’s job is to help businesses navigate to and through the world of web3.

What exactly is web3

The topic would deserve its own article, but if we are to simplify, web3 is, in essence, the next iteration of the internet or the digital world. Web1 starte in the 1990s and operatd primarily in “read-only” mode. Websites publishd content and people used the internet to consume it. That was all. Web2, where we VP Risk Email List still largely operate, is the world of user-generat conversational content where we communicate and collaborate digitally with businesses and with each other (facebook, wikipedia, google). Web3 is where we’re headd, but the concept and all that it entails is still in its infancy and can be hard for mainstream users and audiences to swallow. Web3 represents the dawn of a new digital world of blockchain technology characterizd by decentralization and the token economy, and in the last two years it has been popularize by cryptocurrencies, nfts and the metaverse .

Why is web3 important

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In the context of marketing, web3 matters for the same reason that many other social media platforms and corners of the internet matter: because that’s where your audience and customers are going to spend their time and interact in the future. Have you ever heard of nfts and think they don’t concern you? Well, if you have the slightest intention of targeting the younger generation with your products and services, you’d better change your mind soon. It does not mean that you have to buy nfts or even like them. But it does mean that you have to understand why your target market likes them, and be willing to jump right in if it looks like they’re a necessary component of engaging with your audience. How will brands and companies marketing on the web3? Good question.

There are several possible ways

hat brands can and will promote their products and services in the world of web3, although it is still not entirely clear which of these ways will work best. Some brands will mint a ALB Directory digital currency as a way to promote their brand and engage with web3 users. Others will choose to launch nfts (digital collectibles) to facilitate and encourage continud interaction with their brand. And perhaps the easiest example to imagine how marketing will fit into web3 is the fact that some brands will launch their own metaverses or blockchain games/worlds in which they, or even users, as digital real estate owners, could selling advertising to other brands and companies willing to pay to reach the audiences that will spend time in those worlds. Ok,

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