The growth of eCommerce has recorded

The digital acceleration of recent years has affected all product sectors. important numbers in the wake of the health emergency, but the growth does not seem to be stopping: according to Morgan Stanley , in the long term, the eCommerce market has a wide margin for growth and could go from the current 3, $3 trillion to $5.4 trillion in 2026.

READ ALSO: 5 tips to increase the trust of your eCommerce customers

ecommerce across regions morgan stanley

The growth of digital commerce represents a permanent change in the way we make purchases: those who have had to adapt to this “necessity” during the period of restrictions will hardly go back.

And this factor has a particular impact on that part of the older population who “discovered” the advantages of digital purchases with the lockdown. Definitely important demographic group in our country.

According to data from the Polytechnic University

Morgan Stanley’s industry model, along with other data, suggests Henan Mobile Database that e-commerce will continue to gain traction, even in countries where online shopping is already popular.

Purchasing habits in the food sector have also undergone a change, a real surge:  of Milan , there are three sectors which, in absolute terms, have contributed the most to overall growth: Food & Grocery (1 €.1 billion), followed by Clothing (€1 billion) and IT and consumer electronics (€0.7 billion).

To better understand the peculiarities of the Italian market, we spoke to Marco Mazzilli , eCommerce Manager EMEA and Francesco Gasca Head of Digital at Venchi. With them, we explored the change in people’s purchasing habits, which has increasingly moved from physical to digital, making the boundary between touchpoints increasingly blurred.

Online sales for the food sector are constantly growing:


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First of all, the advent of the COVID-19 pandemic ALB Directory had an important impact on the growth of online sales in the food sector .

With national – and international – restrictions in place, many commercial activities have temporarily stopped the physical management of sales, finding digital the only accessible and safe point of contact with the customer.

This has generated a ripple effect – leading even users who typically did not purchase online to acquire more digital purchasing behavior. In other words, not only

have food companies approached digital platforms, but customers have also had to adapt.

Secondly, we believe that there was another important factor linked to the world of online shopping with home delivery . More and more people are starting to join

this type of service, thus becoming familiar and gaining confidence in the sale of a delicate product such as food, even online.

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