Ever wondered about the power of product descriptions? If you think this short summary barely influences your buyer’s decision, you may not have the full picture. A compelling product description in the form of a story can lead to higher conversion rates.
It gives you the chance to solidify a sale, as the customer needs to make the least effort to understand what they’re buying.
A survey reveals that 85% of shoppers say product descriptions and images are important to them when deciding the retailer or brand to buy from. This is why product descriptions deserve equal focus as your website’s layout or product images.
They enhance the credibility of your eCommerce store and the customers’ buying experience.
Let’s dive into the details of how product descriptions work to make your brand stand out.
Product Description: What is it?
A product description is nothing but a summary of the features and benefits of a product sold on an online platform.
For instance, if you’re selling women’s apparel, then your product description can include the material used to make That Sell Like Crazy garment, a albania phone number list size chart conveying measurements for different sizes and fits, the price of the product, and any other relevant details. Weaving a story around where you source the product from or how it will enhance the look of a customer is a great addition to the product summary. For instance, H&M, a famous fashion brand, always promotes its eco-friendly approach to sourcing materials in its product descriptions.
Why are Product Descriptions Important?
If you are still asking this question, well it is time to amp up your game. Yes! Product descriptions are one of the most critical aspects of your product listing.
When you’re selling your product in a brick and mortar store, how do you approach your customers? YOU TALK. That’s right. You talk, use your words to tell them about the product, demonstrate the use if required and then emphasize on why they need to buy it.
You explain why it will be beneficial to them and how they can derive the most out of it.
So now, when you’re not selling your products physically, your product description(which is also words) needs to do the job of . It definitely can’t be as personalized as a one-on-one sale but you can always play with the words and positioning to make it attractive.
An e-commerce study by the NN group found that 20% of the failed purchases are due to missing or unclear product information.
Therefore, write all you can about your product, but place it smartly. Try putting yourself in the buyer’s shoes and write your product’s description accordingly.
Details Included in a Product Description
A product description depends on the kind of items you’re selling. You may offer electronics, furniture, home decor products, apparel, food items, etc. Each of these categories has different specifications. For instance, gadgets have specific technical details, and food items need to have ingredients fully listed, and so on. Here’s why does my windows 11 computer keep booting into bios? general idea of what product descriptions usually include:
The contents of a product description are listed below:
- Physical features of a product
- Weight and dimensions of the item
- Product Images
- Price of the product
- Style information
- Colours available for the product
- Technical details and specifications
- Materials used for making the product
- Benefits of using the product
- Stories about the product to relate to the ideal prospect
- Method of production (handmade or manufactured)
- Information about where the product is sourced from
- Highlighting eco-friendly or sustainability details
- Delivery time-frame
Ideal Length of a Product Description
The length of your production description varies depending on how expensive, complex, and frequently purchased a product is. For instance, a united states business directory customer needs more details when buying a bigger or more expensive item like a laptop than purchasing a set of crockery.