A mountain of condoms

Diesel unveiled a new collaboration with Durex at Milan Fashion Week. The partnership was revealed during Wednesday’s show at Superstudio Maxi . The sex A mountain of condoms positivity of designer Glenn Martens ‘ Fall Winter 2023 collection on the catwalk .

The D of Durex merges and confuses with that of Diesel. Two inclusive brands unite in favor of sexual freedom by giving a precise. Message to their audience with the slogan “For successful living”.

Diesel and Durex.

Diesel’s invitation to FW 2023.

The models paraded around a mountain of 200,000 boxes of Durex condoms bearing the red and white Diesel logo.

Saint Laurent condoms already disappeared from Instagram invade Paris

View this post on Instagram. A post shared Venezuela Mobile Database by Diesel (@diesel).

Avant-garde scenarios have become a Diesel signature since it returned to Milan Fashion Week last year.

We were aware that “safe sex” was already in fashion, in 2017 the brand born from the creative genius of Virgil Abloh. Off-White , launched condoms with the words “SAFE” and its logo.

We saw something similar in 2019 when Demna Gvasalia delivered invitations with branded. Condoms for the presentation of Vetements ‘ SS20 collection during Paris Fashion Week Men .

The Italian denim brand has also teased the arrival of a clothing capsule with Durex, which includes co-branded t-shirts, jeans and caps. The collection is expected to launch in April.

Designed to disappear into jeans pockets

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As a further commitment by both brands to ALB Directory promote sexual freedom and safe sex. 300,000 Durex condoms will be displayed and distributed free of charge at Diesel stores around the world.

We know that the brand that produces and distributes condoms, lubricating gels and other products for sexual well-being is not afraid to challenge taboos .

Denim is not “virgin” territory for Durex. In 2017, the company introduced a range of its condoms in India with a thinner packag.,

The product and campaign aimed to break the taboo of buying and carrying condoms in South Asia, where condom use was not widely accepted.