Many of you may be familiar with the term Social Media Specialist. This job has recently become one of the most sought after jobs. This is because of the rapid development of social media. The impact is felt not only for daily activities, but also business activities.
In today’s digital era, whether you like it or not, a business must have at least one of the many social media platforms. To truly optimize the platform, of course, not just anyone can do it. There are special skills needed and can only be done by a Social Media Specialist.
What exactly is a Social Media Specialist? What are its functions and what skills must be possessed to become a Social Media Specialist? Find the answers in the following article.
Getting to Know Social Media Specialists
As the name implies, Social Media Specialist is a job that is responsible for holding and optimizing a brand or business’s social media accounts. This job is not just about posting content and replying to DMs or comments that come into the account.
But also involved in the research process, creating, managing, to analyzing or evaluating content that has been created on all social media platforms, such as Facebook, Instagram, and Twitter. The goal is of course to build an audience and ensure customer engagement.
Therefore, Social Media Specialists must truly understand database shop the target audience for each social media channel, create persuasive content that is appropriate for the target audience, and unique to the typical interactions of each channel.
Also read: Social Media Specialist vs Social Media Strategist: What’s the difference?
Functions and Responsibilities of Social Media Specialist
In fact, the functions and responsibilities of a Social Media Specialist can vary depending on the company and the size of the team. However, every Social Media Specialist has a common standard of work. Such as:
- Conduct in-depth research on trends, competitors, content, etc.
- Develop, implement and manage social media strategies
- Plan, create, publish, and shar what to look for when buying a refurbished phone e the latest content every day to build relationships with customers, increase brand awareness, and even generate conversions.
- Collaborate with various teams, such as sales, marketing, and creative design to create and develop social media campaigns.
- Conduct analysis and evaluation of campaigns that have been carried out to improve future content.
What Skills Should a Social Media Specialist Have?
1. Stay Up To Date With Trends
There is always something new happening on social media. When you have decided to become a Social Media Specialist, it means that you must always follow the development of information and current trends, even to the use of tools, applications, practices and technology to support your work needs. This ability will help you in creating relevant content.
2. Writing Skills
A Social Media Specialist is considered as a message intermediary between the company and the audience through social media. Well, to perfect this task, you must have skills in writing both copywriting and storytelling. This ability is used not only to create captions or other forms of written communication that can attract the audience to respond, but also to adjust the language style and delivery of the right message on various social media platforms.
3. Visual Understanding
Social media material is not only done with words cz leads but also requires a visual presentation that steals attention. Therefore, a Social Media Specialist must also have a visual understanding and have a good sense of design and be able to translate it into an interesting content concept. But that doesn’t mean you have to master design tools. You only need to pour your visual ideas into a brief to make it easier for the design team to execute the content you want to create.
4. Time Management
The duties of a Social Media Specialist are very diverse, as explained above. It is possible for a Social Media Specialist to manage more than 1 brand account and not to mention the various social media assets of each brand. The many jobs done by a Social Media Specialist require you to have good time management skills. You have to be smart in prioritizing, which jobs should be prioritized so that they don’t pile up.
What is the Career Path and Salary of a Social Media Specialist?
Jobs as Social Media Specialists are still needed as the digital world develops. Career levels in this field usually start as Social Media Specialists, then become Social Media Strategists to become Social Media Managers. In some companies, there are even those who become managerial levels such as Digital Marketing Managers
But the field of work that you can do is not only related to social media. If you have more abilities, you can become a Social Media Marketing, Content Writer, SEO, even Performance Marketing
For the salary itself, you don’t need to worry. Reporting from a salary survey conducted by the Bacot HRD team in 2021, the average salary of a social media specialist in Jakarta is IDR 7,423,077 with a minimum salary of IDR 4,500,000 and a maximum salary of IDR 11,000,000. However, the amount of salary in each region or company can be different.
How to Become a Social Media Specialist by Joining a Bootcamp
Learning and knowing Social Media Specialist in today’s era is certainly very useful to support your career. Even if you don’t have any digital marketing knowledge. Because, currently there are many places to learn for those of you who want to learn Social Media One of them is through bootcamp . In bootcamp you not only learn social media, but also other digital marketing skills. Here is a digital marketing bootcamp that is right for you.
1. Hacktiv8
Hacktiv8 Digital Marketing Class prepares a curriculum designed according to the competencies needed in the current industry so that you can design strategies and practices in running digital marketing campaigns. You will learn for 8 weeks with the guidance of professional instructors and 1-on-1 mentoring facilities and self-development consultation sessions to have a growth mindset.
The materials you will get include:
- Digital Marketing Basics
- Social Media Ads
- Product Marketing & Market Research
- Content Marketing
- SEO/SEM & Google Analytics
More information here .
2. RevoU
RevoU digital marketing bootcamp offers you to learn digital marketing for 6 months. In this bootcamp you will learn the latest and most in-demand skills taught by elite instructors from leading unicorn companies. In addition, you will get various complete facilities that not only support during the bootcamp. But there is also careers support that will help you prepare yourself to become a reliable digital marketer.
The materials you will get include:
- Measuring Performance and Budget Allocation
- Product Marketing and Landing Pages
- Marketing Analytics
- Social Media Ads
- Google Ads
- SEO
- Content Marketing
- Social Media Organic
- CRM
For more information, click here .
3. Rakamin Academy
Rakamin digital marketing bootcamp is an 18-week career acceleration to become a digital marketer. Rakamin’s curriculum is designed to be easy to learn and follow by everyone, even without a digital marketing background.
Each participant will be guided from 0 to expert. In addition, the curriculum can also be implemented for those of you who want to focus on business, work in corporations, or work in agencies
The materials you will get at Rakamin’s digital marketing bootcamp include:
- Introduction to Digital Marketing
- Internet Marketing (SEO & WordPress)
- Internet Advertising (Google Ads)
- Social Media Marketing (Organic & Paid)
- Content Marketing (Content, Idea, & KOL)
- Research & Analytics (Market Research & Google Analytics)
- Customer Relationship Management
- Strategic Planning (Strategy & KPI)
- Campaign Reporting
- Soft Skill Series
Become a Social Media Specialist and Digital Marketing with Danacita
Now it’s easier for you to learn digital marketing and become a Social Media Marketing Specialist with Danacita.
Danacita is an educational financing Fintech platform that aims to expand access to higher education and training in Indonesia. Including digital marketing training at Hacktiv8, RevoU, and Rakamin Academy.
Danacita provides a bootcamp payment solution in installments for you with alternative installment payments starting from 6 months to 12 months.
The requirements for applying for installments are very easy, you only need to submit several supporting documents such as KTP or identity card, a photo of yourself, and a pay slip or account statement for the last 1 month for those who already have a steady income. However, if you are not working yet, the application documents can use guardian data, such as parents and siblings. In addition, Danacita is also safe, because it is licensed and supervised by the OJK.