According to the US Department of Commerce, digital advertising revenue in 2022 is estimated to reach more than 402 billion USD. A significant increase of 14.5% compared to the previous year. At the same time, according to data from eMarketer. The number of social media users worldwide is expected to exceed 3.6 billion by 2024. These numbers are clear evidence of the strong development of digital marketing . To achieve the best results in this field, it is necessary for businesses to understand and apply new digital marketing trends.
Digital Marketing Trends in the Coming Years
Digital Marketing Trends in the Coming Years
VR, AR technology
According to a forecast from market research firm Statista, the VR and AR market is expected to reach a total value of 209 billion USD by 2024. In addition, VR and AR marketing is also becoming one of the hottest digital marketing trends today. This is also the technology that contributes to creating the metaverse virtual world, and has created many impressive marketing experiences.
VR and AR technology has brought many advantages and positive impacts to the digital marketing field:
Interactive Reality Experiences: By creating 3D spaces, VR and AR allow customers to realistically interact with a product or service. They can try on virtual makeup through AR apps or experience products like clothes, shoes, accessories, etc. in a virtual environment. According to a report from TechJury, the engagement rate for AR content is around 70-90%, compared to only around 2-3% for traditional marketing content.
Enhanced customer experience:
These technologies create intuitive, interactive experiences that help customers get a more realistic feel of a product or service before purchasing it. Additionally, using VR and AR in marketing campaigns helps create a unique impression and increase brand awareness.
Increase conversion rates: A study from Goldman Sachs shows that using VR technology in the sales process can increase conversion rates by up to 130%, helping customers feel the product more clearly before buying.
Improve advertising performance: This technology can create more interactive and interesting ads that attract attention and make a special impression on customers. This can increase engagement and conversion rates.
Creative Branding:
Using VR and AR in marketing campaigns helps brands create an image that is creative, modern, and pioneering in the industry.
Artificial Intelligence
Artificial Intelligence (AI) is making every marketing activity more powerful. One important trend that has been quietly emerging in the digital marketing space over the past few years is the integration of Artificial Intelligence into most digital marketing channels.
The Role of AI in Marketing :
Improving customer experience: Businesses are using AI to optimize customer experience. According to Harvard Business Review, more than 50% of businesses have reported significant improvements in customer engagement and service thanks to AI.
Enhanced Prediction and Analytics: AI provides more powerful data analysis and prediction capabilities, helping businesses capture important information to make more accurate marketing decisions.
Artificial Intelligence (AI) is Making Every Marketing Activity More Powerful
Artificial Intelligence (AI) is Making Every Marketing Activity More Powerful
Smart Marketing Content Creation:
AI has made it possible to automate content creation, from blog post writing to video creation. This saves time and resources while delivering quality content.
Ad and engagement optimization: AI is used to optimize online advertising campaigns, ensuring that ads are delivered to the most likely people and generate the best performance.
Predicting customer behavior: AI helps predict customer behavior and preferences, helping businesses create more personalized marketing campaigns.
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Digital Marketing Trends: Short Videos
According to data from Hootsuite, up to 81% of businesses plan to use short videos in their marketing campaigns by 2023. This proves that short videos are becoming an important tool to connect and engage with customers in the marketing field.
Advantages of short videos over other forms of marketing content:
Strong growth: The popularity of short videos, like TikTok and Instagram Reels, has created a significant growth in the sharing and consumption of short-form content across social media platforms.
High Interaction: Short videos often attract high interaction from users, with short videos often receiving more likes, comments and shares than other content.
Up to 81% of businesses have planned to use short videos in their marketing campaigns
Up to 81% of businesses have planned to use short videos in their marketing campaigns
Create strong visual effects:
Short videos often focus on visual effects, creating a diverse interaction through color, music, and vision.
Create engaging and engaging content: Short videos often focus on conveying messages quickly and effectively, creating a quick connection with the audience.
Mobile-Friendly: Short videos are created to be consumed on mobile, matching the way users use their devices.
Influencer marketing
Data from Influencer Marketing Hub research shows that 89% of marketing professionals believe that influencers provide significant benefits in creating content and engaging with customers. Furthermore, more than 63% of businesses have increased their budget for influencer campaigns by 2023, which is a significant growth compared to previous years. This proves the presence and strong impact of influencers in reaching and influencing customers.
Advantages of Influencers in Marketing
Advantages of Influencers in Marketing
Benefits of Influencer Marketing
Increase engagement and trust: Influencers have the ability to generate high engagement and build strong trust with their followers. For example, a study by Collective Bias found that 70% of consumers trust influencers more than celebrities.
Cost-effective: Using influencers can be more cost-effective than traditional forms of advertising. According to Linqia, the average cost per influencer engagement is $2.50, while the average contribution from celebrities is $2.23.
Build closer relationships: influencers often have closer relationships and interact more closely with their followers, helping how to calculate per capita income in a country brands build stronger connections with customers.
Sharing high-quality content: influencers are often able to create quality and engaging content, helping brands reach a large following organically.
Compatible with user experience: influencers are able to match the user experience across social media platforms, helping brands reach the right target audience.
LinkedIn
LinkedIn has been around for a long time, but recently it has seen record growth and engagement. It is expected to account for 25% of B2B advertising within the next two years. This is a growing opportunity for B2B businesses to leverage the platform to grow. However, currently, very few businesses are using LinkedIn as a marketing channel.
Advantages of LinkedIn platform in marketing
Build closer relationships: LinkedIn has been identified as the number one social media platform for B2B marketing. This represents the ability to build closer relationships and engage more closely with customers and business partners.
Share quality content: LinkedIn is a great place to share quality, in-depth content, allowing brands to reach a large following organically.
Digital marketing trends are creating a diverse and exciting picture for the future of the industry. From leveraging the power of VR, AR, the continuous development of artificial intelligence, to the dominance of short-form video and the influence of influencers, each aleart news trend brings new opportunities and challenges for businesses. To achieve success in the marketing field today, grasping the latest digital marketing trends plays an extremely important role in the success of businesses.
Interactive customer experience
The Metaverse provides a unique interactive experience for customers. Instead of just going through the usual two-dimensional experience, users can interact with products, brands, and other elements in a virtual space. This creates an opportunity for brands to create more immersive, interactive, and intimate experiences with customers, thereby enhancing the interaction and connection between customers and brands.
For example, Nike launched Nikeland on Roblox, a colorful and engaging virtual space for sports fans. In this virtual space, users can interact with sports games, participate in competitions, and even “try on shoes” by wearing virtual sneakers and running in virtual sports activities. According to Roblox Corporation, in just three months since its launch, Nikeland has attracted more than 35 million visits and millions of interactions from players around the world.
