Today, community management is an essential part of digital marketing. It allows brands to connect with their audience and optimize their online presence. In this article, we’ll cover key aspects to succeed in this ever-changing field. We’ll explore how to adapt your strategy to new trends and platforms, create authentic and transparent content, and much more.
Table of Contents
Community animation borrowing the target language
The community manager manages the virtual identity of the company or a brand on the web. His editorial style will naturally blend in with the image that the company wants to convey. When faced with a young audience, he will kompletan vodič za google postove adopt a familiar style and will not deprive himself of SMS language. Generally, Facebook, Instagram and TikTok are the platforms for this type of community animation. When his mission is to maintain visibility among professionals, a more formal and rather technical language will be required. This will be the case on LinkedIn. The third type of community concerns parents. With them, a personal tone with experience adds credibility.
Relevant community management, rich in images
The web and the increasingly fast connection speed have revolutionized community management. A mobile user can load quantities of images without difficulty. No need to give long speeches, it is better to find the best illustrations to get b2b fax lead the message across on social networks. Post as many photos, videos or graphics as possible. The best buzzes have started from nothing at all. Remember the ” ice backet challenge ” movement. It allowed its initiators to collect several hundred million dollars in record time.
Social media interaction and guidelines
Managing a 2.0 community is meaningless without a sustained effort of interaction on the part of the company. Customer relationship managers have uncovered an underestimation of social networks by brands. Questions asked on private messages, for example, take three times longer to get answers than an email. In the era of omnichannel where the customer decides which channel to interact through, this is simply incompetence on the part of the community manager. This goes beyond the question of responsiveness. Interacting means maintaining a need for belonging and individual consideration of each member of a community.
Adapting to new trends and platforms
Instagram, TikTok and Clubhouse: the new playgrounds
To be effective, it is imperative for the community manger to adapt to trends. Thus, it is crucial to adapt the social media strategy to popular platforms such as TikTok, Instagram or Twich. Each of them offers specific content formats and unique features, which are important to master in order to best engage users.