Where it matters most, you can dramatically increase your conversion rates. In their experiments, they tested two request-for-quote forms. One has a privacy statement, while the other has a VeriSign trust seal but no privacy statement. VeriSign is Trustworthy As you can see, the changes are very minimal – just the addition of a trust badge. But Blue Fountain Media reports that their conversion rates increased dramatically simply by adding this VeriSign Trusted seal. Their conversion rate increased significantly by 42%. This could mean that customers would rather see a trust badge than a note from the company itself. Next up is a survey from the Institute. They asked people what badge gave them the best sense of trust when paying online. After filtering responses and conducting the survey for three days, they had the following results: The best badges that give you trust when buying online Data shows that when customers see Norton and McAfee badges in stores, they are more likely to engage with that business Trading.
It is best to focus on the most important
Use these badges on your store pages. Another study conducted by showed that when consumers were asked the reasons for abandonment at checkout, here are the results: All the Top Reasons for Abandoning Carts When Shopping Online As you can see, the top reason for abandoning checkout is Extra The cost is too high. These additional charges are store shipping and Australia Phone Number Data taxes. With this data alone, we can solve this problem by placing a free shipping badge at checkout. Just like the 3wishs example mentioned earlier. Statista also conducted research on the top reasons for shopping cart abandonment. They found that the main reason was still unexpectedly high shipping costs. This is the same result as their 2015 study on the same topic: The Top Reasons for Abandoned Shopping Carts in the U.S. As of 2019, a study conducted by showed that customers feel more confident when shopping online when you use a trust badge from and Visa. Safety. Badges from and Visa make customers feel safer when shopping This just goes to show how familiarity with a brand can win customers’ trust.
Use their brand as your store's
Trust badges can reduce cart abandonment rates, increase conversion rates, and increase trust and sales. Therefore, by analyzing the data from these studies, we can draw the following three conclusions: Proper use of trust badges is very important for conversion. High additional shipping costs and taxes deter customers from purchasing. Familiarity breeds trust and confidence in consumers. Where to place your trust badge? Now that you understand the importance of trust badges and how ALB Directory they impact customer conversions, it’s time to learn how to properly place them in your store. When your website is littered with trust badges, they don’t work as well as they should. Certain badges should be strategically placed on every page of your store. For example, when a customer views your product page, it doesn’t make sense for you to put a VeriSign badge there.
